Print Advertising Rates
Agency Discounts
15%; All rates noted are GROSS.
Earned Rates
Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate.
INSERTS
Furnished inserts are billed at the black and white rate times the number
of insert pages.
• Two-page insert (one leaf): Two-times earned frequency rate
• Four-page or larger insert is black and white earned frequency rate per page.
Outserts:
Advertising Incentives
Contact your sales representatives for details.
Cover Tips/Belly Bands
COMPOSITION
Black/White only:
Full page: $150
Half page: $125
Quarter page: $95
• All production charges are net and non-commissionable
CONFIDENTIAL BOX NUMBERS: $40
Cancellations
Must be received in writing on or before the announced closing date.