Rate Card Year

American Journal of Ophthalmology

Who we reach:

Print & Digital Distribution

Print Circulation: 2,606

Audience: Physicians specializing in diseases and surgery of the eye.

Digital: www.ajo.com

Website status:

Monthly unique visitors: 16,972

Page View: 65,064, User Session: 21,734

User Duration: 183

BPA Audit PDF

December 2012.pdf


View Print/Display Rate Card View Recruitment Advertising Rate Card

For Advertising and Integrated Program

Bob Issler
Therapeutic Solutions
PO Box 2083
Apopka, FL 32712
Tel: 267-987-7006
Fax: 212-633-3820
b.issler@elsevier.com
 

For Recruitment Services and Sales

Jaesam Hong
Elsevier
360 Park Ave South
New York, NY 10010
Tel: 212-633-3713
Fax: 212-633-3820
j.hong@elsevier.com
 

For Advertising and Production Questions

Aretha Gaskin

Elsevier

360 Park Avenue South

New York, NY 10010

Tel: 212-633-3681

Fax: 212-633-3820

a.gaskin@elsevier.com
 

For Recruitment Production Questions

EDITORIAL DESCRIPTION

    The American Journal of Ophthalmology publishes original observations submitted by physicians and surgeons specializing in eye diseases. The peer-reviewed articles are clinically relevant and emphasize diagnosis, treatment methods, and drug therapy. Some editorial features are original articles, editorials, book reviews, brief reports, correspondence, abstracts from other publications, new products, and new items.

ORGANIZATIONAL AFFILIATIONS

EDITOR-IN-CHIEF
Thomas J. Liesegang, MD

Issue Calendar

    CLOSINGS
  • Cancellations: No cancellations will be accepted after closing date.
  • Covers and preferred positions are non-cancellable.
  • Dates subject to change.

Volume/Issue Publication Date Print Space Closing Print Materials Deadline Inserts Due
155/1January11/20/201211/27/201212/5/2012
155/2February12/18/201212/21/20121/4/2013
155/3March1/22/20131/25/20132/4/2013
155/4April2/21/20132/26/20133/6/2013
155/5May3/26/20134/1/20134/9/2013
155/6June4/24/20134/29/20135/8/2013
156/1July5/28/20135/31/20136/10/2013
156/2August6/24/20136/27/20137/9/2013
156/3September7/25/20137/30/20138/7/2013
156/4October8/26/20138/29/20139/10/2013
156/5November9/24/20139/27/201310/8/2013
156/6December10/25/201310/30/201311/7/2013

Print Advertising Rates

B/W Rates1x6x12x24x36x48x
Full Page
(BLACK & WHITE)		$2,380.00 $2,255.00 $2,155.00 $2,035.00 $1,910.00 $1,710.00
1/2 Page
(BLACK & WHITE)		$1,630.00 $1,540.00 $1,460.00 $1,375.00 $1,270.00 $1,240.00
1/4 Page
(BLACK & WHITE)		$1,045.00 $995.00 $945.00 $895.00 $835.00 $810.00

Agency Discounts

15%; All rates noted are GROSS.

Earned Rates

Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate.

Color

3/4 Color $1,805
Standard Color $600
Matched Color $655
Metallic Color $815

Premium Positions

Cover 4: 50% B/W page rate
Cover 2: 35% B/W page rate
Cover 3: 25% B/W page rate
Opposite TOC: 25% B/W page rate
First Right Hand Page: 25% B/W page rate
Other Preferred Positions: 10% B/W page rate

INSERTS

Furnished inserts are billed at the black and white rate times the number of insert pages.
•  Two-page insert (one leaf): Two-times earned frequency rate
•  Four-page or larger insert is black and white earned frequency rate per page.

Outserts

$5,000

Advertising Incentives

Contact your sales representatives for details.

Cover Tips

$5,000

Composition

Black/White only:
Full page: $150
Half page: $125
Quarter page: $95
•  All production charges are net and non-commissionable

Confidential Box Numbers

$40

Cancellations

Must be received in writing on or before the announced closing date.

Digital Advertising Rates

Journal Website Banner Advertising (cpm)
$85/M

Electronic Table-of-Contents Banner Advertising (per issuance)
$1,000

Production Specs

Mechanical Specifications

Keep live matter 1/4" from all trim edges.


Ad Size Non Bleed Bleed
Trim8" x 10-3/4"-
Full Page7-1/2" x 10-1/4"8-1/4" x 11"
Spread15" x 10"16-1/4" x 11"
1/2 Horizontal7" x 5"8-1/4" x 5-5/8"
1/2 Vertical3-1/2" X 10"4-1/4" X 11"
1/4 Page3-1/2" X 5"

Binding: Perfect; Jogs to head
Printing Process: Web
Halftone Screen: Cover:133 line screen Text: 133 line screen

Digital Specifications for Print Display Ads

File Format
PDF or PDF/X-1a compliant files, saved as PDF version 1.3. Transparencies within the supplied PDF(s) will be rejected. The transparent elements contained in your file(s) must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets.
The following layout applications yield the optimum results for creating a print-compliant PDF and are expected to follow all requirements listed in this document:
  • InDesign version 2 or higher (CS preferred)
  • QuarkXPress version 6.5 or higher
  • Adobe Illustrator

Additional costs may apply if problems are encountered.

NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

Images
All high-resolution images and fonts must be included. TIFF & EPS files must conform to the following minimum resolution specifications:
  • Grayscale and Color images: 300 dpi
  • Combination Grayscale and Color images: 500-900 dpi
  • Line art (Bitmap) images: 900-1200 dpi
Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.
Fonts
Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3 or Multiple Master fonts. Avoid using Macintosh menu-stylized fonts, Macintosh “city” fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

Page Layout
Regardless of the file format supplied, all ads must conform to the following specifications:
  • Final size must meet journal trim size and include 1/8" bleed image on all four sides.
  • Files will include trim marks with a minimum 3/16" offset.
  • Supply as single page files only
  • Right Reading, Portrait Mode, 100% size, No Rotation.
  • No content is to be within 1/4" of all trim edges.
  • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
  • All color ads should be supplied as composite files.
  • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
  • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
  • DO NOT nest EPS files within EPS files.
  • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.
  • Crop marks and SWOP color bars must be included and positioned 1/2" outside trim.

Color Space
All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

Spot Colors
Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

Trapping and Screening
Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. Note that these trap settings may force small text and fine graphics to overprint to hold registration on press.

Proofs
All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.

Note
Corrections to digital ads previously submitted are limited to minor text changes, provided certain conditions are met. Revised files must be supplied in the case of major text or design changes.

Media/ Delivery
  • CD-ROM/ISO 9660 Format or DVD

    • All media must be properly identified with the following information:

  • Journal Title
  • Issue date
  • Advertiser
  • Agency Name & address (for returned material[s])
  • Contact name & phone
  • Include printout directory listing of media contents
  • File type and format

Contact Elsevier ad sales coordinator for alternate file delivery.

Conformance to Specs
Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

Insert Requirements

  • Size - 2 page: 8-1/4" x 11"
  • Size - 4 page: 16-1/2" x 11" , Furnish folded to 8-1/4" x 11"
  • Trimming: 1/8" trimmed off top, bottom, gutter and face. Keep all live matter 1/4" from all trim edges. Note that a ½" safety must also be applied to both sides of the gutter.
  • Insert Stock Weight: For 2 page 80# text preferred; 4 to 8 pages – 60# text minimum; 80# text maximum. Inserts that do not meet these minimum weights must be sent to the publisher for evaluation.
  • Closing Date for Booking Inserts: Same as ad space closing
  • Insert Delivery Date: See Insert due dates
  • All inserts must be submitted to Publisher for approval of stock, design and other mechanical specifications
  • Copy of insert must accompany insertion order
Note: Failure to meet insert specifications & packaging guidelines may result in additional charges.

Insert Quantity: Contact Ad Sales Services
For conference copy distribution, contact Ad Sales Services

Insert Packing & Shipping Instructions
Inserts packed one up, folded if four pages, flat if two pages. All inserts must be delivered to the printer in cartons, with journal title, quantity, product & issue date (month/year) clearly marked. If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating journal title, issue date (month/year) and quantity.

Insert Shipment Address:
American Journal of Ophthalmology
RR Donnelley
121 Matthews Drive
Senatobia, MS 38668
Attn: Elsevier Team

Disposition of Reproduction Material

All digital ad files will be held for twelve months only unless otherwise notified. Left over inserts will be held until the issue mails. After issue mailing is completed any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order. Excess inserts held in storage beyond completion of insertion date will be subject to storage charges.

For Contracts, Insertion Orders & Production Materials

Aretha Gaskin
Elsevier
360 Park Avenue South,
New York, NY 10010
Tel: 212 633 3681; Fax: 2120-633-3820
Email: a.gaskin@elsevier.com

Issue Calendar

    CLOSINGS
  • Cancellations: No cancellations will be accepted after closing date.
  • Covers and preferred positions are non-cancellable.
  • Dates subject to change.

Volume/Issue Publication Date Classified Ad Closing
and Material deadline
155/1January11/14/2012
155/2February12/12/2012
155/3March1/15/2013
155/4April2/14/2013
155/5May3/20/2013
155/6June4/18/2013
156/1July5/21/2013
156/2August6/18/2013
156/3September7/19/2013
156/4October8/20/2013
156/5November9/18/2013
156/6December10/21/2013

Print Advertising Rates

B/W Rates1x6x12xStandardBold
Full Page$2,710.00 $2,585.00 $2,475.00  
1/2 Page$1,890.00 $1,815.00 $1,720.00  
1/4 Page$1,305.00 $1,250.00 $1,175.00  
1/6 Page$955.00 $905.00 $860.00  
2 Column Inch Rate: (60 word max) $725.00 $785.00
1 Column Inch Rate: (30 word max) $460.00 $505.00

Agency Discounts

15%; All rates noted are GROSS.

Color

Standard Color$600
Matched Color$655
Metallic Color$815
4 Color$1,805

Premium Positions

Cover 4: 50% B/W page rate
Cover 2: 35% B/W page rate
Cover 3: 25% B/W page rate
Opposite TOC: 25% B/W page rate
First Right Hand Page: 25% B/W page rate
Other Preferred Positions: 10% B/W page rate

Agency Discounts

15%; All rates noted are GROSS.

Advertising Incentives

Contact your sales representatives for details.

Composition

Black/White only:
Full page: $150
Half page: $125
Quarter page: $95
•  All production charges are net and non-commissionable

Confidential Box Numbers

$40

Cancellations

Must be received in writing on or before the announced closing date.

Digital Advertising Rates

Journal Website Banner Advertising (cpm)
$85/M

Electronic Table-of-Contents Banner Advertising (per issuance)
$1,000

Production Specs

Mechanical Specifications

Keep live matter 1/4" from all trim edges.


Ad Size Non Bleed Bleed
Trim8" x 10-3/4"-
Full Page7" x 10"8-1/4" x 11"
1/2 Page Horizontal7" x 4-3/4"
1/2 Page Vertical3-1/4" x 10"
1/4 Page3-1/4" x 4-3/4"
1/6 Page Vertical2-1/8" x 4-3/4"

Binding: Perfect; Jogs to head
Printing Process: Web
Halftone Screen: Cover:133 line screen Text: 133 line screen

Digital Specifications for Print Recruitment Ads

File Format
Preferred format is PDF created with high-resolution PostScript from the native application. Convert the PostScript to PDF with Acrobat 4 or 5 Distiller set for compatibility to PDF version 1.3 (Acrobat 4). Other acceptable formats are PDF/X-1a, EPS and TIFF.
All files must be correctly named with proper extensions.
The following source files are accepted and are expected to follow all requirements listed in this document:
  • QuarkXPress
    (native formats only, no Quark .eps are accepted)
  • Adobe Illustrator (eps only)
  • Adobe Photoshop (tiff)

Additional costs may apply if problems are encountered.

NOTE: when using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

Fonts
Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3 or Multiple Master fonts. Avoid using menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

Images
TIFF and EPS files must conform to the following minimum resolution specifications:
  • Grayscale and Color images: 300 dpi
  • Combination Grayscale and Color images: 500-900 dpi
  • Line art (Bitmap) images: 900-1200 dpi
Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.
Files containing layers and/or transparent objects must be flattened prior to submission. PDF version 1.3 will ensure a flattened file.

Page Layout
Regardless of the file format supplied, all ads must conform to the following specifications:
  • Final size must meet journal trim size and include 1/8" bleed image on all four sides.
  • Files will include trim marks with a minimum 3/16" offset.
  • Supply as single page files only
  • Right Reading, Portrait Mode, 100% size, No Rotation.
  • No content is to be within 1/4" of all trim edges.
  • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
  • All color ads should be supplied as composite files.
  • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
  • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
  • DO NOT nest EPS files within EPS files.
  • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.

Color Space
All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

Spot Colors
Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

Trapping and Screening
Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. Note that these trap settings may force small text and fine graphics to overprint to hold registration on press.

Proofs
All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.

Media/ Delivery
  • CD-ROM/ISO 9660 or DVD
    • All media must be properly identified with the following information:
  • Journal title
  • Issue date
  • Advertiser
  • Contact name and phone number (for returned material[s])
  • Include printout directory listing of media contents
  • File type and format

Conformance to Specs
Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

Disposition of Reproduction Material

All digital ad files will be held for twelve months only unless otherwise notified.

Please Contact:
Craig Smith
Tel: 212.462.1933
c.smith@elsevier.com

Please click on the link below for further information:
MultiMedia Publishing Solutions
Please Contact:
Derrick Imasa
Tel: 212.633.3812
reprints@elsevier.com

Please click on the link below for further information:
Reprints