Rate Card Year

Pharmacy Today

Who we reach:

Print & Digital Distribution

Print Circulation:

Audience:

Digital: pharmacytoday.org

Website status:

Monthly unique visitors:

Page View: , User Session:

User Duration:

BPA Audit PDF

December 2012.pdf


Media Kit PDF

Click here for Media Kit


View Print/Display Rate Card View Recruitment Advertising Rate Card

For Advertising and Integrated Program

John Loughran
Triple Threat Media
289 East Route #33
Manalapan, NJ 07726
Tel: 215-292-4112
Fax: 732-862-9090
jloughran@pharmacytdy.com

Sima Sherman
Triple Threat Media
289 East Route #33
Manalapan, NJ 07726
Tel: 610-529-0322
Fax: 732-862-9090
ssherman@pharmacytdy.com
 

For Recruitment Services and Sales

Traci Peppers
Elsevier
360 Park Ave South
New York, NY 10010
Tel: 212-633-3766
Fax: 212-633-3820
t.peppers@elsevier.com
 

For Advertising and Production Questions

 

For Recruitment Production Questions

EDITORIAL DESCRIPTION

    ORGANIZATIONAL AFFILIATIONS

    EDITOR-IN-CHIEF

    Issue Calendar

      CLOSINGS
    • Cancellations: No cancellations will be accepted after closing date.
    • Covers and preferred positions are non-cancellable.
    • Dates subject to change.

    Volume/Issue Publication Date Print Space Closing Print Materials Deadline Inserts Due
    No Records Found

    Print Advertising Rates

    B/W Rates1x3x6x12x24x36x48x60x
    8 Page
    (BLACK & WHITE)    		$61,025.00 $53,935.00 $48,735.00 $45,575.00 $42,845.00 $40,830.00 $38,745.00 $38,280.00
    6 Page
    (BLACK & WHITE)    		$45,770.00 $42,385.00 $38,555.00 $35,170.00 $32,000.00 $30,500.00 $28,945.00 $28,595.00
    4 Page
    (BLACK & WHITE)    		$36,840.00 $33,245.00 $31,730.00 $28,670.00 $25,800.00 $24,590.00 $23,340.00 $23,055.00
    2 Page
    (BLACK & WHITE)    		$18,895.00 $18,420.00 $16,625.00 $15,865.00 $14,335.00 $13,665.00 $12,970.00 $12,815.00
    Full Page
    (BLACK & WHITE)    		$9,530.00 $9,305.00 $9,070.00 $8,395.00 $8,015.00 $7,635.00 $7,245.00 $7,150.00
    2/3 Page
    (BLACK & WHITE)    		$6,995.00 $6,815.00 $6,650.00 $6,145.00 $5,870.00 $5,585.00 $5,460.00 $5,235.00
    1/2 Page
    (BLACK & WHITE)    		$5,310.00 $5,170.00 $5,035.00 $4,640.00 $4,475.00 $4,235.00 $4,120.00 $3,935.00
    1/3 Page
    (BLACK & WHITE)    		$3,620.00 $3,530.00 $3,430.00 $3,205.00 $3,085.00 $2,880.00 $2,815.00 $2,690.00
    1/4 Page
    (BLACK & WHITE)    		$2,815.00 $2,780.00 $2,735.00 $2,645.00 $2,370.00 $2,280.00 $2,210.00 $2,090.00

    Agency Discounts

    15%; All rates noted are GROSS.

    Earned Rates

    Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate.

    Color

    2 Color Standard $835
    2 Color Matched $995
    4 Color $2,250

    Premium Positions

    Back Cover: 50%
    Inside Front Cover: 25%
    Back Cover: 20%
    Then add charge for color.

    INSERTS

    Furnished inserts are billed at the black and white rate times the number of insert pages.
    •  Two-page insert (one leaf): Two-times earned frequency rate
    •  Four-page or larger insert is black and white earned frequency rate per page.

    Outserts

    Advertising Incentives

    Contact your sales representatives for details.

    Cover Tips

    Composition

    Black/White only:
    Full page: $150
    Half page: $125
    Quarter page: $95
    •  All production charges are net and non-commissionable

    Confidential Box Numbers

    $40

    Cancellations

    Must be received in writing on or before the announced closing date.

    Digital Advertising Rates

    Journal Website Banner Advertising (cpm)
    $80/M

    Electronic Table-of-Contents Banner Advertising (per issuance)

    Production Specs

    Mechanical Specifications

    Keep live matter 1/4" from all trim edges.


    Ad Size Non Bleed Bleed
    Trim-

    Binding: No Records Found;  No Records Found
    Printing Process: No Records Found
    Halftone Screen: Cover: No Records Found Text: No Records Found

    Digital Specifications for Print Display Ads

    File Format
    PDF or PDF/X-1a compliant files, saved as PDF version 1.3. Transparencies within the supplied PDF(s) will be rejected. The transparent elements contained in your file(s) must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets.
    The following layout applications yield the optimum results for creating a print-compliant PDF and are expected to follow all requirements listed in this document:
    • InDesign version 2 or higher (CS preferred)
    • QuarkXPress version 6.5 or higher
    • Adobe Illustrator

    Additional costs may apply if problems are encountered.

    NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

    Images
    All high-resolution images and fonts must be included. TIFF & EPS files must conform to the following minimum resolution specifications:
    • Grayscale and Color images: 300 dpi
    • Combination Grayscale and Color images: 500-900 dpi
    • Line art (Bitmap) images: 900-1200 dpi
    Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.
    Fonts
    Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3 or Multiple Master fonts. Avoid using Macintosh menu-stylized fonts, Macintosh “city” fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

    Page Layout
    Regardless of the file format supplied, all ads must conform to the following specifications:
    • Final size must meet journal trim size and include 1/8" bleed image on all four sides.
    • Files will include trim marks with a minimum 3/16" offset.
    • Supply as single page files only
    • Right Reading, Portrait Mode, 100% size, No Rotation.
    • No content is to be within 1/4" of all trim edges.
    • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
    • All color ads should be supplied as composite files.
    • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
    • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
    • DO NOT nest EPS files within EPS files.
    • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.
    • Crop marks and SWOP color bars must be included and positioned 1/2" outside trim.

    Color Space
    All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

    Spot Colors
    Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

    Trapping and Screening
    Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. Note that these trap settings may force small text and fine graphics to overprint to hold registration on press.

    Proofs
    All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.

    Note
    Corrections to digital ads previously submitted are limited to minor text changes, provided certain conditions are met. Revised files must be supplied in the case of major text or design changes.

    Media/ Delivery
    • CD-ROM/ISO 9660 Format or DVD

      • All media must be properly identified with the following information:

    • Journal Title
    • Issue date
    • Advertiser
    • Agency Name & address (for returned material[s])
    • Contact name & phone
    • Include printout directory listing of media contents
    • File type and format

    Contact Elsevier ad sales coordinator for alternate file delivery.

    Conformance to Specs
    Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

    Insert Requirements

    • Size - 2 page: Furnish folded to
    • Size - 4 page: , Furnish folded to
      • Contact Ad Sales Services for additional high folio/low folio binding instructions.
    • Trimming: 1/8" trimmed off top, bottom, gutter and face. Keep all live matter 1/4" from all trim edges. Note that a 1/2" safety must also be applied to both sides of the gutter.
    • Insert Stock Weight: For 2 page 80# text preferred; 4 to 8 pages - 60# text minimum; 80# text maximum. Inserts that do not meet these minimum weights must be sent to the publisher for evaluation.
    • Closing Date for Booking Inserts: Same as ad space closing
    • Insert Delivery Date: See Insert due dates
    • All inserts must be submitted to Publisher for approval of stock, design and other mechanical specifications
    • Copy of insert must accompany insertion order
    Note: Failure to meet insert specifications & packaging guidelines may result in additional charges.

    Insert Quantity:
    For conference copy distribution, contact Ad Sales Services

    Insert Packing & Shipping Instructions
    Inserts packed one up, folded if four pages, flat if two pages. All inserts must be delivered to the printer in cartons, with journal title, quantity, product & issue date (month/year) clearly marked. If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating journal title, issue date (month/year) and quantity.

    Insert Shipment Address:
    Pharmacy Today




    Disposition of Reproduction Material

    All digital ad files will be held for twelve months only unless otherwise notified. Left over inserts will be held until the issue mails. After issue mailing is completed any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order. Excess inserts held in storage beyond completion of insertion date will be subject to storage charges.

    For Contracts, Insertion Orders & Production Materials

    Aretha Gaskin
    Elsevier
    360 Park Avenue South,
    New York, NY 10010
    Tel: 212 633 3681; Fax: 2120-633-3820
    Email: a.gaskin@elsevier.com

    Issue Calendar

      CLOSINGS
    • Cancellations: No cancellations will be accepted after closing date.
    • Covers and preferred positions are non-cancellable.
    • Dates subject to change.

    Volume/Issue Publication Date Classified Ad Closing
    and Material deadline
    No Records Found

    Print Advertising Rates

    B/W Rates1x3x6x12xStandard
    Full Page$4,550.00 $4,520.00 $4,280.00 $4,160.00  
    1/2 Page$2,695.00 $2,515.00 $2,435.00 $2,295.00  
    1/4 Page$1,590.00 $1,550.00 $1,375.00 $1,245.00  
    1/8 Page$955.00 $935.00 $835.00 $680.00  
    Column Inch$420 $435.00

    Agency Discounts

    15%; All rates noted are GROSS.

    Color

    Standard Color$835
    Matched Color$995
    4 Color$2,250
    4 Color Spread$3,375

    Premium Positions

    Back Cover: 50%
    Inside Front Cover: 25%
    Back Cover: 20%
    Then add charge for color.

    Agency Discounts

    15%; All rates noted are GROSS.

    Advertising Incentives

    Contact your sales representatives for details.

    Composition

    Black/White only:
    Full page: $150
    Half page: $125
    Quarter page: $95
    •  All production charges are net and non-commissionable

    Confidential Box Numbers

    $40

    Cancellations

    Must be received in writing on or before the announced closing date.

    Digital Advertising Rates

    Journal Website Banner Advertising (cpm)
    $80/M

    Electronic Table-of-Contents Banner Advertising (per issuance)

    Production Specs

    Mechanical Specifications

    Keep live matter 1/4" from all trim edges.


    Ad Size Non Bleed Bleed
    Trim-

    Binding: No Records Found;  No Records Found
    Printing Process: No Records Found
    Halftone Screen: Cover: No Records Found Text: No Records Found

    Digital Specifications for Print Recruitment Ads

    File Format
    Preferred format is PDF created with high-resolution PostScript from the native application. Convert the PostScript to PDF with Acrobat 4 or 5 Distiller set for compatibility to PDF version 1.3 (Acrobat 4). Other acceptable formats are PDF/X-1a, EPS and TIFF.
    All files must be correctly named with proper extensions.
    The following source files are accepted and are expected to follow all requirements listed in this document:
    • QuarkXPress
      (native formats only, no Quark .eps are accepted)
    • Adobe Illustrator (eps only)
    • Adobe Photoshop (tiff)

    Additional costs may apply if problems are encountered.

    NOTE: when using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

    Fonts
    Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3 or Multiple Master fonts. Avoid using menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

    Images
    TIFF and EPS files must conform to the following minimum resolution specifications:
    • Grayscale and Color images: 300 dpi
    • Combination Grayscale and Color images: 500-900 dpi
    • Line art (Bitmap) images: 900-1200 dpi
    Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.
    Files containing layers and/or transparent objects must be flattened prior to submission. PDF version 1.3 will ensure a flattened file.

    Page Layout
    Regardless of the file format supplied, all ads must conform to the following specifications:
    • Final size must meet journal trim size and include 1/8" bleed image on all four sides.
    • Files will include trim marks with a minimum 3/16" offset.
    • Supply as single page files only
    • Right Reading, Portrait Mode, 100% size, No Rotation.
    • No content is to be within 1/4" of all trim edges.
    • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
    • All color ads should be supplied as composite files.
    • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
    • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
    • DO NOT nest EPS files within EPS files.
    • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.

    Color Space
    All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

    Spot Colors
    Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

    Trapping and Screening
    Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. Note that these trap settings may force small text and fine graphics to overprint to hold registration on press.

    Proofs
    All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.

    Media/ Delivery
    • CD-ROM/ISO 9660 or DVD
      • All media must be properly identified with the following information:
    • Journal title
    • Issue date
    • Advertiser
    • Contact name and phone number (for returned material[s])
    • Include printout directory listing of media contents
    • File type and format

    Conformance to Specs
    Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

    Disposition of Reproduction Material

    All digital ad files will be held for twelve months only unless otherwise notified.

    Please Contact:
    Craig Smith
    Tel: 212.462.1933
    c.smith@elsevier.com

    Please click on the link below for further information:
    MultiMedia Publishing Solutions
    Please Contact:
    Derrick Imasa
    Tel: 212.633.3812
    reprints@elsevier.com

    Please click on the link below for further information:
    Reprints