| We are pleased to present below a collection of data and research material from industry-leading vendors designed to inform, support and validate your marketing campaigns and strategies. |
| A) Information on How Physicians are Using Digital Technologies |
| RESEARCH
DESCRIPTION
PARTNER (Courtesy Of)
Survey results showing how physicians use the Internet, digital media, mobile devices and other technologies for professional purposes and patient interaction
(abbreviated version)
Survey results showing how physicians are embracing mobile technology, such as smartphones and tablet computers (full version)
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| B) Tips on How to Increase the Effectiveness of your Print and Online Advertising |
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RESEARCH
DESCRIPTION
PARTNER (Courtesy Of)
Results of online activity measurements and survey results providing benchmarks to help pharmaceutical marketers develop a more comprehensive understanding of the actual impacts of online marketing activities within the pharmaceutical industry (full version)
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| C) Research on how healthcare professionals are using social media for their career search |
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RESEARCH
DESCRIPTION
PARTNER (Courtesy Of)
Survey results show how healthcare professionals are using social media and other online resources for professional networking and job searching (full version)
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