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Successful brands use integrated marketing communications to do two things: Build Awareness and Create Engagement. Whether you’re a media planner, product manager or brand manager, Elsevier’s extensive portfolio of products gives you the opportunity to do just that—with results that correlate directly to the achievement of your business goals. |
| Build Awareness by Advertising Where Clinicians Spend their Time |
Physicians rank medical journals in print and online as their top sources of information (#1 and #3, respectively*). Capitalize on the captive audience our journals enjoy by showcasing your product messaging alongside our content—in print, and on the web. |
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Run of Book Advertising
Print advertising gives you the opportunity to place your message alongside the high quality Elsevier content that healthcare professionals turn to for credibility and authority. Because the majority of what we publish is subscription-based, readers look forward to engaging with their journals, providing you access to a captive audience of decision makers and thought leaders. To highlight your message even more, ask your sales representative about how to take advantage of premium positions.
Cover Tip-On
With a cover tip-on, you will literally “own” the entrance to the reader experience. By binding your promotional piece to the front cover of an Elsevier journal, your message will be the first thing our readers interact with. And what’s more, that message will stay with them for as long as they keep the journal and pass it on… which they do. Count on prime exposure when you use cover tips to:
Inserts
Inserts deliver a highly targeted audience at a fraction of the cost of direct mail. An insert captures the attention of readers and affords you the added flexibility of producing a piece on unique paper stock and of a custom size. Unlike a direct mail piece, the insert is housed within an Elsevier publication that our readers trust and respect, so instead of being tossed to the side, your message stays front and center. And with an insert, you have the added option of targeting only those readers who match your criteria.
Outserts
Use outserts to capture the attention of our readers before they even open the cover of their journal by including your unique marketing piece on the outside of the journal within a clear polybag or plastic wrap. The options for outserts are many–from CDs to posters, catalogs to mouse pads. You choose the card stock and the number of pages. And just like inserts, outserts have the option of targeting only those readers who match your criteria.
Journal Website Banner Advertising
Similar to print advertising, banner advertising lets you place your message alongside the high quality content that Elsevier readers routinely turn to—but this time, on one of our 83 journal brand websites. Use three positions—leaderboard, skyscraper and large rectangle—to give our readers something to actively interact with throughout the year.
Electronic Table-of-Content
(e-TOC) Banner Advertising Reach our readers directly in their inbox by placing your banner ad in our quarterly e-TOC e-mail blast. Prior to each print issue, subscribers and society members from 80 different specialties turn to Elsevier e-TOCs to get a preview of what’s coming in the next print issue mailing. Recipients regularly open and click through each e-TOC to see which articles are coming next. Why? Because the majority of recipients have subscribed proactively.
Sponsored Subscriptions
Sponsored subscriptions let you purchase print or electronic journal subscriptions on behalf of a targeted list of key physicians. With sponsored subscriptions, you get regular, targeted exposure for your company and brand amongst the physicians you want to connect with most. Enhanced branding opportunities are available via front-cover stickers, cover tip-ons and more. Sponsored subscriptions are available as a single issue, annual or multi-year contract.
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Create Engagement through Health Care Professional Education |
Create a compelling educational experience for Health Care Professionals through a custom mulitmedia or reprints program. |
Journal Branded Webcasts
Journal Branded Webcasts are peer reviewed and indexed in PubMed. They cover a range of different formats and topics including Key Opinion Leader Talks, Round Table Discussions or even a FAQ session. They can be customized to optimize the specialty area topic discussion and enable knowledge dissemination to healthcare professional. Once posted on a host journal’s website, the webcast becomes an enduring piece of education that can be accessed forever
Article Collections
An article collection is a journal-branded website that groups articles related to a specific topic in a given specialty area. These microsites are directly accessible from the host journal’s site so when visitors get there, your article collection will show up as a credible, trustworthy reference site.
Resource Centers
Resource centers are customized and innovative multimedia programs that are peer reviewed, journal branded and indexed in PubMed. A resource center is a unique combination of various multimedia elements including article collections, audio-video elements, webcasts, podcasts, surveys etc. Sponsoring a Resource Center enables brand association in meaningful specialty areas and enables knowledge dissemination to health care professionals.
Reprints
Reach Your Health Care Professional Anytime, Anywhere with Any Format. Elsevier Reprints are reproductions of Elsevier copyrighted content published in our peer reviewed journals. Elsevier article reprints provide an exclusive way to reinforce medical knowledge leveraging the strengths of our innovative print and digital offerings.
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