journal detail

image description

Caring For The Ages

Circulation 26735 BPA Audit
Average Monthly Visits 2,043
TOC Email Open Rate 24.31%
Specialty:
Extended Care
Audience:
Medical directors, attending physicians, consultant pharmacists, nurse practitioners, and other medical professional working in all long-term care settings, including skilled nursing and assisted living facilities

Journal Overview

  • Organizational Affiliation AMDA – the Society for Post-Acute and Long-Term Care Medicine
  • Circulation: 26735
  • Specialty: Extended Care
  • Audience Medical directors, attending physicians, consultant pharmacists, nurse practitioners, and other medical professional working in all long-term care settings, including skilled nursing and assisted living facilities
  • Editor-in-Chief Karl Steinberg, MD, CMD, HMDC
    Managing Editor: Carey Cowles
  • Overview Caring for the Ages, the official newspaper of AMDA – the Society for Post-Acute and Long-Term Care Medicine covers professional and clinical news, best practices and other timely issues of medical importance to the long-term care continuum.

Print Advertising

  • Print Closings & Bonus Distribution
    Print Closings Dates
    Volume/Issue Publication date Print space closing date Print materials deadline Inserts due
    19/1 January 11/28/2017 12/6/2017 12/19/2017
    19/2 February 12/29/2017 1/9/2018 1/23/2018
    19/3 March 1/30/2018 2/7/2018 2/21/2018
    19/4 April 3/1/2018 3/9/2018 3/22/2018
    19/5 May 4/2/2018 4/10/2018 4/23/2018
    19/6 June 5/2/2018 5/10/2018 5/23/2018
    19/7 July 6/1/2018 6/11/2018 6/22/2018
    19/8 August 7/2/2018 7/11/2018 7/24/2018
    19/9 September 8/2/2018 8/10/2018 8/24/2018
    19/10 October 8/30/2018 9/10/2018 9/21/2018
    19/11 November 10/1/2018 10/11/2018 10/24/2018
    19/12 December 10/30/2018 11/8/2018 11/21/2018
    Bonus Distribution

    Contact your sales representative for more details.

  • Rates (US Dollars)
    FrequencyKing
    (BLACK & WHITE)
    Island Page
    (BLACK & WHITE)
    3/4 Page
    (BLACK & WHITE)
    1/2 page
    (BLACK & WHITE)
    1/4 Page
    (BLACK & WHITE)
    1x$ 8,580 $ 6,385 $ 7,500 $ 5,795 $ 3,820
    6x$ 8,290 $ 6,080 $ 7,195 $ 5,550 $ 3,655
    12x$ 8,150 $ 6,060 $ 7,130 $ 5,500 $ 3,625
    24x$ 7,750 $ 5,930 $ 6,995 $ 5,400 $ 3,565
    36x$ 7,580 $ 5,795 $ 6,820 $ 5,295 $ 3,485
    48x$ 7,450 $ 5,710 $ 6,715 $ 5,190 $ 3,425
    72x$ 7,450 $ 5,705 $ 6,715 $ 5,185 $ 3,425
    120x$ 7,250 $ 5,540 $ 6,525 $ 5,160 $ 3,365
    240x$ 7,165 $ 5,460 $ 6,450 $ 4,965 $ 3,265
    288x$ 7,095 $ 5,390 $ 6,380 $ 4,905 $ 3,215
    Standard Color5 ColorMatched ColorMetallic Color4 Color
    $ 775 $ 2,740 $ 915 $ 165 $ 1,820
    Standard Color$ 775
    5 Color$ 2,740
    Matched Color$ 915
    Metallic Color$ 165
    4 Color$ 1,820
    Premium Positions

    Cover 4: 50% B/W Page rate
    Cover 2: 35% B/W Page rate
    Cover 3: 25% B/W Page rate
    Opposite TOC: 25% B/W Page rate
    First Right Hand Page: 25% B/W Page rate
    Other Preferred Positions: 10% B/W Page rate

    Cover Tips

    Contact your sales representative for rates and opportunities

    Outserts

    Contact your sales representative for rates and opportunities

    Advertising Discount

    Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate.
    AGENCY DISCOUNT 15% - All rates in print are GROSS, except those that marked as Net.

  • For Contracts, Insertion Orders & Production Materials
    • Le-Andrea Sylvester
    • le.sylvester@elsevier.com
    • (t) 212-633-3649
    • (f) 212-633-3846

Digital Advertising

  • Rates(US Dollars)
    Banner Ads — Journal Website
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $95 CPM
    Skyscraper 160 x 600 px $95 CPM
    Large Rectangle 300 x 250 px $95 CPM
    Banner Ads — Table of Contents (TOC) Email
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $2,000
    Skyscraper 160 x 600 px $2,000
    Large Rectangle 300 x 250 px $2,000
  1. All rates in digital are NET.
  2. Digital campaigns (including banner ads on journal website, Table of Contents (TOC) email and mobile apps) lasting 8 weeks or shorter are subject to 20% premium charge to regular CPM/flat fee.
  3. Minimum purchase for banner ads on journal website: $1,500.
  4. See Digital Specs for detailed specifications.

Specifications

Print Production Specifications
  • Mechanical Specifications
    Keep live matter 1/4" from all trim edges.
    AD SIZE NON BLEED BLEED
    Trim10-1/2" x 14"-
    King-size Page9-5/8" x 12-7/8"10-3/4" x 14-1/4"
    King-size Spread20" x 12-7/8"21-1/4" x 14-1/4"
    3/4 Vertical Page7-1/8" x 12-7/8"
    3/4 Vertical Spread14-5/8" x 12-7/8"
    3/4 Horizontal Spread20" x 10"
    3/4 Horizontal Page9-5/8" x 10"
    Island Page7-1/8" x 10"
    Island Spread14-5/8" x 10"
    Island Page+3/4 Page Horizontal17-1/2" x 10"
    1/4 Vertical Page4-3/4" x 6-3/4"
    1/4 Horizontal Page7-1/8" x 4-1/2"
    1/4 Page Column2-1/8" x 12-7/8"
    1/2 Vertical Page4-3/4" x 12-7/8"
    1/2 Horizontal Page9-5/8" x 6-3/4"
    1/2 Horizontal Spread20" x 6-3/4"
    Binding:
    Saddle Stitched; Jogs to head
    Printing Process:
    Web
    Halftone Screen:
    Cover: 150 line screen Text: 150 line screen
  • Print Ad Specifications
    File Format

    PDF or PDF/X-1a compliant files, saved as PDF version 1.3.

    Transparencies within the supplied PDF(s) will be warned. The transparent elements contained in your file(s) must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets to avoid overprint issues.

    Saving your PDF to Acrobat 4 (PDF 1.3) compatibility will ensure transparent elements are flattened. If the ad contains spot colors that are not converted to process colors (CMYK) before flattening, overprint and/or trap issues may occur.

    The following layout applications yield the optimum results for creating a print-compliant PDF and are expected to follow all requirements listed in this document:

    • InDesign version 2 or higher (CS preferred)
    • QuarkXPress version 6.5 or higher

    Additional costs may apply if problems are encountered.

    NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

    Images

    All high-resolution images and fonts must be included. TIFF & EPS files must conform to the following minimum resolution specifications:

    • Grayscale and Color images: 300 dpi
    • Combination Grayscale and Color images: 500-900 dpi
    • Line art (Bitmap) images: 900-1200 dpi

    Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.

    Fonts

    Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3 or Multiple Master fonts. Avoid using Macintosh menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

    Page Layout

    Regardless of the file format supplied, all ads must conform to the following specifications:

    • Final size must meet journal trim size and include 1/8" bleed image on all four sides.
    • Files will include trim marks with a minimum 3/16" offset
    • Supply as single page files only
    • Right Reading, Portrait Mode, 100% size, No Rotation.
    • No content is to be within 1/4" of all trim edges.
    • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
    • All color ads should be supplied as composite files.
    • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
    • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
    • DO NOT nest EPS files within EPS files.
    • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.
    • Crop marks and SWOP color bars must be included and positioned 1/2" outside trim.

    Color Space

    All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

    Spot Colors

    Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

    NOTE: Any non-intended spot colors will be converted to CMYK.

    Trapping and Screening

    Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. Note that these trap settings may force small text and fine graphics to overprint to hold registration on press.

    Proofs

    All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.

    Delivery

    Submit PDF ad files to Elsevier ad portal at www.ads4els.com

    Conformance to Specs

    Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

    Insert Requirements
    Furnish Folded to 10-3/4" x 14-1/4" No binding hanger; insert tip only.
    21-1/4" x 14-1/4", furnish folded to 10-3/4" x 14-1/4" Must add additional 3/8" x 14-1/4" binding lip.
    1/8" trimmed off top, bottom and face. Keep all live matter 1/4" from all trim edges.
    For 2 page 80# text preferred; 4 to 8 pages – 60# text minimum; 80# text maximum. Inserts that do not meet these minimum/maximum weights must be sent to the publisher two weeks prior to advertising close date for evaluation and print compatibility.
    Same as ad space closing
    See Insert due dates
    All inserts must be submitted to Publisher for approval of stock, design and other mechanical specifications.
    Copy of insert must accompany insertion order
    Note: Failure to meet insert specifications & packaging guidelines may result in additional charges and/or delays with insertion.
    Insert Quantity
    Contact Ad Sales Services
    For conference copy distribution, contact Ad Sales Services.
    Insert Packing & Shipping Instructions

    Inserts packed one up and folded. All inserts must be delivered to the printer in cartons, with journal title, quantity, product & issue date (month/year) clearly marked. If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating journal title, issue date (month/year) and quantity.

    INSERT SHIPMENTS ADDRESS
    Caring For The Ages
    Publishers Press
    13487 South Preston Highway
    Lebanon Junction, KY 40150
    Attn: Elsevier Team
    Disposition of Reproduction Materials
    All digital ad files will be held for twelve months only unless otherwise notified. Left over inserts will be held until the issue mails. After issue mailing is completed any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order. Excess inserts held in storage beyond completion of insertion date will be subject to storage charges.

    For Contracts, Insertion Orders & Production Materials
    • Le-Andrea Sylvester
    • le.sylvester@elsevier.com
    • (t) 212-633-3649
    • (f) 212-633-3846

    Send new print ad files and submit pickup ads to www.ads4els.com

Digital Specifications
  • Creative Sizes and Specification
    • Journal Website Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Placement:
      Journal pages

      NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only. This is not an automatic placement so a special request must be made. Ad will appear on all abstract and FT pages (for all issues).

      Wide Skyscraper:
      160 x 600
      Placement:
      Journal pages

      Right hand column of journal page, displays on all non-content pages (content pages = abstract and full text articles*)

      Large Rectangle:
      300 x 250
      Placement:
      Journal pages

      Bottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles*)

      * Generic list of non-content pages available upon request though will vary by journal

      Specifications
      HTML5:
      Desktop/Tablet 150kB, Mobile (mWeb or In-App) 40kB
      Size:
      40K max
      Rotation:
      Accepted
      Animated GIF:
      Max 3 loops of animation – up to 15 seconds per loop
      Required Resolution:
      72 dpi
      Acceptable File Format:
      GIF, JPEG, SWF [rich media (e.g., Flash)]
      Rich Media:
      Yes. Flash SWF files must be accompanied by a backup GIF or JPG.
      Target URL:
      Required

      Rich Media Expanding & HTML In-Page Ads*

      728X90300X250160X600
      Expanded (wXh pixels)728X315600X250300X600
      Expand direction Down Right Left
      Initial size40 KB40 KB40 KB
      Subsequent size2.2 MB2.2 MB2.2 MB
      Back-up GIF40 KB40 KB40 KB
      Animation15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      VideoNoNoNo
      Max video file sizeN/AN/AN/A
      Expansion methodOn clickOn clickOn click
      Hotspot requirementsNot to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Close button requirements8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)

      *Rich media expanding and HTML in-page ads are subject to approval and testing. Creative must be received 5 business days before launch.

      Additional Notes:
      • Flash Versions accepted: Flash 10 and lower
      • Flash SWF files should not be hardcoded with the click-through URL
      • Third party tags accepted
      • Can target by zone
      • Ads served via  DFP by Google
    • Table of Contents (TOC) Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Wide Skyscraper:
      160 x 600
      Large Rectangle:
      300 x 250
      Specifications
      Size:
      40K max
      Rotation:
      No
      Required Resolution:
      72 dpi
      Acceptable File Format:
      .gif or .jpg
      Rich Media:
      No
      Animation:
      No
      Target URL:
      Required
      3rd Party Tags:
      No

Contacts

Display Advertising

Jessica Sneathen

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 267-226-8166Fax: 212-633-3846

Recruitment & Classified Advertising

Adam Moorad

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3122Fax: 212-633-3846

Multimedia Publishing

Craig Smith

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-462-1933Fax: 212-633-3846

Display Production

Le-Andrea Sylvester

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3649Fax: 212-633-3846

Recruitment & Classified Production

Jaichand Ramsaroop

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3690Fax: 212-633-3846

Reprints

Derrick Imasa

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3874Fax: 212-633-3846

Looking for other
regional contacts?

View all contacts

Journal Overview

  • Organizational Affiliation AMDA – the Society for Post-Acute and Long-Term Care Medicine
  • Circulation: 26735
  • Specialty: Extended Care
  • Audience Medical directors, attending physicians, consultant pharmacists, nurse practitioners, and other medical professional working in all long-term care settings, including skilled nursing and assisted living facilities
  • Editor-in-Chief Karl Steinberg, MD, CMD, HMDC
    Managing Editor: Carey Cowles
  • Overview Caring for the Ages, the official newspaper of AMDA – the Society for Post-Acute and Long-Term Care Medicine covers professional and clinical news, best practices and other timely issues of medical importance to the long-term care continuum.

Print Advertising

  • Print Closings & Bonus Distribution
    Print Closings Dates
    Volume/Issue Publication date Classified Ad Closing and Material deadline
    19/1 January 12/1/2017
    19/2 February 1/4/2018
    19/3 March 2/2/2018
    19/4 April 3/6/2018
    19/5 May 4/5/2018
    19/6 June 5/7/2018
    19/7 July 6/6/2018
    19/8 August 7/6/2018
    19/9 September 8/7/2018
    19/10 October 9/5/2018
    19/11 November 10/5/2018
    19/12 December 11/2/2018
    Bonus Distribution

    Contact your sales representative for more details.

  • Rates (US Dollars)
    FrequencyKING
    (BLACK & WHITE)
    ISLAND PAGE
    (BLACK & WHITE)
    8 PAGE KING
    (BLACK & WHITE)
    8 PAGE A-SIZE
    (BLACK & WHITE)
    6 PAGE KING
    (BLACK & WHITE)
    6 PAGE A-SIZE
    (BLACK & WHITE)
    4 PAGE KING
    (BLACK & WHITE)
    4 PAGE A-SIZE
    (BLACK & WHITE)
    2 PAGE KING
    (BLACK & WHITE)
    2 PAGE A-SIZE
    (BLACK & WHITE)
    3/4 PAGE
    (BLACK & WHITE)
    1/2 PAGE
    (BLACK & WHITE)
    1/4 PAGE
    (BLACK & WHITE)
    1x$ 8,580 $ 6,580 $ 70,695 $ 54,225 $ 53,025 $ 40,670 $ 35,350 $ 27,115 $ 17,675 $ 13,555 $ 7,720 $ 6,385 $ 4,330
    6x$ 8,290 $ 6,260 $ 68,310 $ 51,600 $ 51,235 $ 38,705 $ 34,155 $ 25,800 $ 17,080 $ 12,900 $ 7,415 $ 6,115 $ 4,140
    12x$ 8,155 $ 6,240 $ 67,165 $ 51,405 $ 50,370 $ 38,560 $ 33,580 $ 25,705 $ 16,790 $ 12,855 $ 7,340 $ 6,065 $ 4,110
    24x$ 7,980 $ 6,105 $ 65,775 $ 50,310 $ 49,330 $ 37,735 $ 32,885 $ 25,160 $ 16,450 $ 12,575 $ 7,200 $ 5,950 $ 4,045
    36x$ 7,810 $ 5,965 $ 64,345 $ 49,160 $ 48,260 $ 36,880 $ 32,170 $ 24,590 $ 16,090 $ 12,295 $ 7,025 $ 5,835 $ 3,950
    48x$ 7,675 $ 5,880 $ 63,250 $ 48,455 $ 47,445 $ 36,345 $ 31,620 $ 24,225 $ 15,820 $ 12,115 $ 6,915 $ 5,720 $ 3,885
    72x$ 7,675 $ 5,875 $ 63,250 $ 48,400 $ 47,440 $ 36,305 $ 31,620 $ 24,205 $ 15,815 $ 12,105 $ 6,915 $ 5,715 $ 3,885
    120x$ 7,465 $ 5,705 $ 61,455 $ 47,015 $ 46,095 $ 35,250 $ 30,730 $ 23,510 $ 15,360 $ 11,750 $ 6,725 $ 5,685 $ 3,810
    240x$ 7,380 $ 5,625 $ 60,820 $ 46,370 $ 45,620 $ 34,780 $ 30,405 $ 23,180 $ 15,205 $ 11,590 $ 6,640 $ 5,475 $ 3,700
    288x$ 7,305 $ 5,390 $ 58,465 $ 44,440 $ 43,845 $ 33,330 $ 29,235 $ 22,220 $ 14,615 $ 11,105 $ 6,380 $ 5,250 $ 3,535
    Standard Color5 ColorMatched ColorMetallic Color4 ColorClassifieds (Back-of-book): Color
    $ 800 $ 2,820 $ 940 $ 170 $ 1,875 $ 670
    Standard Color$ 800
    5 Color$ 2,820
    Matched Color$ 940
    Metallic Color$ 170
    4 Color$ 1,875
    Classifieds (Back-of-book): Color$ 670
    Premium Positions

    Cover 4: 50% B/W Page rate
    Cover 2: 35% B/W Page rate
    Cover 3: 25% B/W Page rate
    Opposite TOC: 25% B/W Page rate
    First Right Hand Page: 25% B/W Page rate
    Other Preferred Positions: 10% B/W Page rate

    Cover Tips

    Contact your sales representative for rates and opportunities

    Outserts

    Contact your sales representative for rates and opportunities

    Advertising Discount

    AGENCY DISCOUNT 15% - All rates noted on this card are GROSS for 1/4 page or larger size ads.

  • For Contracts, Insertion Orders & Production Materials
    • Jaichand Ramsaroop
    • j.ramsaroop@elsevier.com
    • (t) 212-633-3690
    • (f) 212-633-3846

Digital Advertising

  • Rates
    Banner Ads — Journal Website
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $95 CPM
    Skyscraper 160 x 600 px $95 CPM
    Large Rectangle 300 x 250 px $95 CPM
    Banner Ads — Table of Contents (TOC) Email
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $2,000
    Skyscraper 160 x 600 px $2,000
    Large Rectangle 300 x 250 px $2,000
  1. All rates in digital are NET.
  2. Digital campaigns (including banner ads on journal website, Table of Contents (TOC) email and mobile apps) lasting 8 weeks or shorter are subject to 20% premium charge to regular CPM/flat fee.
  3. Minimum purchase for banner ads on journal website: $1,500.
  4. See Digital Specs for detailed specifications.

Specifications

Print Production Specifications
  • Mechanical Specifications
    Keep live matter 1/4" from all trim edges.
    AD SIZE NON BLEED BLEED
    Trim10-1/2" x 14"-
    King Full Page9-1/2" x 12"
    King 1/2 Page Horizontal9-1/2" x 6"
    King 1/2 Page Vertical4-5/8" x 12"
    King 1/4 Page4-5/8" x 6"
    King 1/8 Page2-1/4" x6"
    Full Island Page7" x 10"
    Half Island Page Horizontal7" x 4-5/8"
    Half Island Page Vertical3-1/4" x 10"
    1/4 Island Page3-1/4" x 4-5/8"
    Binding:
    Saddle Stitched; Jogs to head
    Printing Process:
    Web
    Halftone Screen:
    Cover: 150 line screen Text: 150 line screen
  • Print Ad Specifications
    File Format

    Preferred format is PDF created with high-resolution PostScript from the native application. Convert the PostScript to PDF with Acrobat 4 or 5 Distiller set for compatibility to PDF version 1.3 (Acrobat 4). Other acceptable formats are PDF/X-1a, EPS and TIFF.

    All files must be correctly named with proper extensions.

    The following source files are accepted and are expected to follow all requirements listed in this document:

    • QuarkXPress
      (native formats only, no Quark .eps are accepted)
    • Adobe Illustrator (eps only)
    • Adobe Photoshop (tiff)

    Additional costs may apply if problems are encountered.

    NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

    Fonts

    Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3, Multiple Master or CID fonts. Avoid using menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

    Images

    TIFF and EPS files must conform to the following minimum resolution specifications:

    • Grayscale and Color images: 300 dpi
    • Combination Grayscale and Color images: 500-900 dpi
    • Line art (Bitmap) images: 900-1200 dpi

    Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.

    Files containing layers and/or transparent objects must be flattened prior to submission. PDF version 1.3 will ensure a flattened file.

    Page Layout

    Regardless of the file format supplied, all ads must conform to the following specifications:

    • Final size must meet journal trim size and include 1/8" bleed image on all four sides.
    • Files will include trim marks with a minimum 3/16" offset
    • Supply as single page files only
    • Right Reading, Portrait Mode, No Rotation.
    • No content is to be within 1/4" of all trim edges.
    • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
    • All color ads should be supplied as composite files.
    • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
    • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
    • DO NOT nest EPS files within EPS files.
    • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.

    Color Space

    All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

    Spot Colors

    Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

    Trapping and Screening

    Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. However, these trap settings may force small text and fine graphics to overprint to hold registration on press.

    Proofs

    All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.

    Media/ Delivery
    • CD-ROM/ISO 9660 or DVD
    • All media must be properly identified with the following information:
    • Journal Title
    • Issue date
    • Advertiser
    • Contact name and phone number (for returned material[s])
    • Include printout directory listing of media contents
    • File type and format
    Conformance to Specs

    Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

    Disposition of Reproduction Materials
    All digital ad files will be held for twelve months only unless otherwise notified.

    For Contracts, Insertion Orders & Production Materials
    • Jaichand Ramsaroop
    • j.ramsaroop@elsevier.com
    • (t) 212-633-3690
    • (f) 212-633-3846
Digital Specifications
  • Creative Sizes and Specificaton
    • Journal Website Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Placement:
      Journal pages

      NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only. This is not an automatic placement so a special request must be made. Ad will appear on all abstract and FT pages (for all issues).

      Wide Skyscraper:
      160 x 600
      Placement:
      Journal pages

      Right hand column of journal page, displays on all non-content pages (content pages = abstract and full text articles*)

      Large Rectangle:
      300 x 250
      Placement:
      Journal pages

      Bottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles*)

      * Generic list of non-content pages available upon request though will vary by journal

      Specifications
      HTML5:
      Desktop/Tablet 150kB, Mobile (mWeb or In-App) 40kB
      Size:
      40K max
      Rotation:
      Accepted
      Animated GIF:
      Max 3 loops of animation – up to 15 seconds per loop
      Required Resolution:
      72 dpi
      Acceptable File Format:
      GIF, JPEG, SWF [rich media (e.g., Flash)]
      Rich Media:
      Yes. Flash SWF files must be accompanied by a backup GIF or JPG.
      Target URL:
      Required

      Rich Media Expanding & HTML In-Page Ads*

      728X90300X250160X600
      Expanded (wXh pixels)728X315600X250300X600
      Expand direction Down Right Left
      Initial size40 KB40 KB40 KB
      Subsequent size2.2 MB2.2 MB2.2 MB
      Back-up GIF40 KB40 KB40 KB
      Animation15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      VideoNoNoNo
      Max video file sizeN/AN/AN/A
      Expansion methodOn clickOn clickOn click
      Hotspot requirementsNot to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Close button requirements8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)

      *Rich media expanding and HTML in-page ads are subject to approval and testing. Creative must be received 5 business days before launch.

      Additional Notes:
      • Flash Versions accepted: Flash 10 and lower
      • Flash SWF files should not be hardcoded with the click-through URL
      • Third party tags accepted
      • Can target by zone
      • Ads served via  DFP by Google
    • Table of Contents (TOC) Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Wide Skyscraper:
      160 x 600
      Large Rectangle:
      300 x 250
      Specifications
      Size:
      40K max
      Rotation:
      No
      Required Resolution:
      72 dpi
      Acceptable File Format:
      .gif or .jpg
      Rich Media:
      No
      Animation:
      No
      Target URL:
      Required
      3rd Party Tags:
      No

Contacts

Display Advertising

Jessica Sneathen

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 267-226-8166Fax: 212-633-3846

Recruitment & Classified Advertising

Adam Moorad

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3122Fax: 212-633-3846

Multimedia Publishing

Craig Smith

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-462-1933Fax: 212-633-3846

Display Production

Le-Andrea Sylvester

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3649Fax: 212-633-3846

Recruitment & Classified Production

Jaichand Ramsaroop

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3690Fax: 212-633-3846

Reprints

Derrick Imasa

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3874Fax: 212-633-3846

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