journal detail

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Mayo Clinic Proceedings

Circulation 127,239
Specialty:
Internal Medicine/Primary Care, Cardiology, Hospitalist
Audience:
Internists, cardiologists, hospitalists, and oncologists.

Journal Overview

  • Circulation: 127,239
  • Specialty: Internal Medicine/Primary Care, Cardiology, Hospitalist
  • Audience Internists, cardiologists, hospitalists, and oncologists.
  • Editor-in-Chief Karl Nath, MD
  • Overview Mayo Clinic Proceedings® has launched Elsevier Targeted Buy – PCP to help you reach your target audience even more effectively. This highly efficient combination buy leverages the high IM circulation of Mayo Clinic Proceedings and the newly expanded GP/FP circulation of The American Journal of Medicine®.

    Mayo Clinic Proceedings®, a peer-reviewed and indexed journal, sponsored by Mayo Clinic, and authored by physicians worldwide, publishes original articles, reviews, and editorials of interest to physicians primarily in the practice of internal medicine, cardiology and oncology.



  • Additional Resources

Print Advertising

  • Print Closings & Bonus Distribution
    Print Closings Dates
    Volume/Issue Publication date Print space closing date Print materials deadline Inserts due
    95/1 January 12/11/2019 12/13/2019 12/20/2019
    95/1 January 2020 12/3/2019 12/5/2019 12/11/2019
    95/2 February 2020 1/7/2020 1/9/2020 1/15/2020
    95/3 March 2020 2/4/2020 2/6/2020 2/12/2020
    95/4 April 2020 3/6/2020 3/10/2020 3/16/2020
    95/5 May 2020 4/6/2020 4/8/2020 4/14/2020
    95/6 June 2020 5/5/2020 5/7/2020 5/13/2020
    95/7 July 2020 6/5/2020 6/9/2020 6/15/2020
    95/8 August 2020 7/8/2020 7/10/2020 7/16/2020
    95/9 September 2020 8/6/2020 8/10/2020 8/14/2020
    95/10 October 2020 9/4/2020 9/9/2020 9/15/2020
    95/11 November 2020 10/7/2020 10/9/2020 10/15/2020
    95/12 December 2020 11/3/2020 11/5/2020 11/11/2020
    Bonus Distribution

    Contact your sales representative for more details.

  • Rates (US Dollars)
    FrequencyFull Page
    (BLACK & WHITE)
    2/3 Page
    (BLACK & WHITE)
    1/2 Page
    (BLACK & WHITE)
    1/3 Page
    (BLACK & WHITE)
    1x$9,820$8,275$6,450$5,495
    3x$9,525$8,090$6,390$5,350
    6x$9,350$7,910$6,365$5,255
    12x$9,105$7,690$6,330$5,145
    24x$8,875$7,525$6,130$5,025
    36x$8,605$7,320$5,860$4,895
    48x$8,375$7,145$5,780$4,755
    60x$8,195$7,010$5,690$4,660
    72x$8,030$6,885$5,600$4,540
    96x$7,870$6,755$5,385$4,450
    120x$7,690$6,625$5,230$4,340
    144x$7,535$6,460$4,980$4,250
    Standard ColorMatched Color4 Color5 Color
    $1,280$1,605$2,975$4,580
    Standard Color$1,280
    Matched Color$1,605
    4 Color$2,975
    5 Color$4,580
    Premium Positions

    Cover 4: 50% B/W Page rate
    Cover 2: 35% B/W Page rate
    Opposite TOC Page 1: 15% B/W Page rate
    Opposite TOC Page 2: 10% B/W Page rate
    Cover 3: 10% B/W Page rate
    Opposite Editorial: 10% B/W Page rate
    All Other Premium Positions: 10% B/W Page rate

    Cover Tips

    $35,000 Net Client Provided (Standard 2-sided; please contact your sales representative for larger unit pricing)

    Outserts

    $45,000 Net Client Provided (Up to 4 pages; please contact your sales representative for larger unit pricing)

    Advertising Discount

    Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its subsidiaries is combined to determine earned rate.
    AGENCY DISCOUNT 15% - All rates in print are GROSS, except those that marked as Net.

  • For Contracts, Insertion Orders & Production Materials
    • Daniel Wong
    • d.wong@elsevier.com
    • (t) 212-633-3162
    • (f) 212-633-3846

Digital Advertising

  • Rates
    Banner Ads — Journal Website
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $95 CPM
    Skyscraper 160 x 600 px $95 CPM
    Large Rectangle 300 x 250 px $95 CPM
    Banner Ads — Table of Contents (TOC) Email
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $2,300
    Skyscraper 160 x 600 px $2,300
    Large Rectangle 300 x 250 px $2,300
    Banner Ads – Mobile Apps (iPad, iPhone and Android) Contact your sales representative for rates and opportunities.
  1. All rates in digital are NET.
  2. Digital campaigns (including banner ads on journal website, Table of Contents (TOC) email and mobile apps) lasting 8 weeks or shorter are subject to 20% premium charge to regular CPM/flat fee.
  3. Minimum purchase for banner ads on journal website: $1,500.
  4. See Digital Specs for detailed specifications.

Specifications

Print Production Specifications
  • Mechanical Specifications
    Trim: 8" x 10-3/4"
    Keep live matter 1/4" from all trim edges.
    AD SIZE NON BLEED BLEED
    Full Page7-1/2" x 10-1/4"8-1/4" x 11"
    Spread15" x 10"16-1/4" x 11"
    2/3 Pg Vertical 4-3/8" X 10"
    1/2 Horizontal7" x 5"8-1/4" x 5-5/8"
    1/2 Vertical3-1/2" X 10"4-1/4" X 11"
    1/3 Pg Vertical2-3/16" X 10"
    1/4 Page3-1/2" X 5"
    Binding:
    Perfect; Jogs to head
    Printing Process:
    Litho Web
    Halftone Screen:
    Cover: 150 line screen Text: 150 line screen
  • Print Ad Specifications
    File Format

    PDF or PDF/X-1a compliant files, saved as PDF version 1.3.

    Transparencies within the supplied PDF(s) will be warned. The transparent elements contained in your file(s) must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets to avoid overprint issues.

    Saving your PDF to Acrobat 4 (PDF 1.3) compatibility will ensure transparent elements are flattened. If the ad contains spot colors that are not converted to process colors (CMYK) before flattening, overprint and/or trap issues may occur.

    The following layout applications yield the optimum results for creating a print-compliant PDF and are expected to follow all requirements listed in this document:

    • InDesign version 2 or higher (CS preferred)
    • QuarkXPress version 6.5 or higher

    Additional costs may apply if problems are encountered.

    NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

    Images

    All high-resolution images and fonts must be included. TIFF & EPS files must conform to the following minimum resolution specifications:

    • Grayscale and Color images: 300 dpi
    • Combination Grayscale and Color images: 500-900 dpi
    • Line art (Bitmap) images: 900-1200 dpi

    Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.

    Fonts

    Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3 or Multiple Master fonts. Avoid using Macintosh menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

    Page Layout

    Regardless of the file format supplied, all ads must conform to the following specifications:

    • Pages must be built to the final trim size. Any content that prints to the trim line must be extended an additional 1/8" (0.125") minimum bleed allowance beyond the trim on all sides.
    • Any essential images or text ("live matter") should be positioned at least 1/4" (0.25") from trim edges.
    • Supply as single page files only
    • Right Reading, Portrait Mode, 100% size, No Rotation.
    • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
    • All color ads should be supplied as composite files.
    • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
    • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
    • DO NOT nest EPS files within EPS files.
    • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.
    • Special effects (ex. gradient, transparency, shadow, 3D effect) will be converted to raster object due to file compatibility.
    • If needed, crop marks and SWOP color bars should be positioned 1/2” (0.50”) outside trim (cannot appear within bleed area).

    Color Space

    All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

    Spot Colors

    Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

    NOTE: Any non-intended spot colors will be converted to CMYK.

    Trapping and Screening

    Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. Note that these trap settings may force small text and fine graphics to overprint to hold registration on press.

    Proofs

    If submitting a proof for color match on press, please send a SWOP-certified contract color proof (with SWOP proofing bar or GATF proof comparator), produced from the final submitted file and imaged at 100% scale. Revised proofs must be supplied whenever a text or design change is made. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract proof is not supplied Elsevier will run to standard ink densities and dot gains.

    Delivery

    Submit PDF ad files to Elsevier ad portal at www.ads4els.com

    Conformance to Specs

    Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

    Insert Requirements 
    8-1/4" x 11"
    16-1/2" x 11", furnish folded to 8-1/4" x 11"
    1/8” trimmed off top, bottom, gutter and face. Keep all live matter 1/4” from all trim edges. Note that a ½” safety must also be applied to both sides of the gutter/spine.
    For 2 page 80# text preferred; 4 to 8 pages – 60# text minimum; 80# text maximum. Inserts that do not meet these minimum/maximum weights must be sent to the publisher two weeks prior to advertising close date for evaluation and print compatibility.
    Same as ad space closing
    See Insert due dates
    All inserts must be submitted to Publisher for approval of stock, design and other mechanical specifications.
    Copy of insert must accompany insertion order
    Note: Failure to meet insert specifications & packaging guidelines may result in additional charges and/or delays with insertion.
    Insert Quantity
    For conference copy distribution, contact Ad Sales Services.
     Insert Packing & Shipping Instructions
    Inserts packed one up, folded if four pages, flat if two pages. All inserts must be delivered to the printer in cartons, with journal title, quantity, product & issue date (month/year) clearly marked. If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating journal title, issue date (month/year) and quantity.
    INSERT SHIPMENTS ADDRESS
    Mayo Clinic Proceedings
    LSC Communications
    13487 South Preston Highway
    Lebanon Junction, KY 40150
    Attn: Elsevier Team
    Disposition of Reproduction Materials
    All digital ad files will be held for twelve months only unless otherwise notified. Left over inserts will be held until the issue mails. After issue mailing is completed any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order. Excess inserts held in storage beyond completion of insertion date will be subject to storage charges.

    For Contracts, Insertion Orders & Production Materials
    • Daniel Wong
    • d.wong@elsevier.com
    • (t) 212-633-3162
    • (f) 212-633-3846

    Send new print ad files and submit pickup ads to www.ads4els.com

Digital Specifications
  • Creative Sizes and Specification
    • Journal Website Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Placement:
      Journal pages

      Above journal banner and logo, set to display on all non-content journal pages (content pages = abstract and full text articles*)

      NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only. This is not an automatic placement so a special request must be made. Ad will appear on all abstract and FT pages (for all issues).

      Wide Skyscraper:
      160 x 600
      Placement:
      Journal pages

      Right hand column of journal page, displays on all non-content pages (content pages = abstract and full text articles*)

      Large Rectangle:
      300 x 250
      Placement:
      Journal pages

      Bottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles*)

      * Generic list of non-content pages available upon request though will vary by journal

      Specifications
      HTML5:
      Desktop/Tablet 150kB, Mobile (mWeb or In-App) 40kB
      Size:
      200K max
      Rotation:
      Accepted
      Animated GIF:
      Max 3 loops of animation – up to 15 seconds per loop
      Required Resolution:
      72 dpi
      Acceptable File Format:
      GIF, JPEG
      Rich Media and HTML5:
      Yes. Supplied as 3rd party tags only
      Target URL:
      Required

      Rich Media Expanding & HTML In-Page Ads*

      728X90300X250160X600
      Expanded (wXh pixels)728X315600X250300X600
      Expand direction Down Right Left
      Initial size150 KB150 KB150 KB
      Subsequent size2.2 MB2.2 MB2.2 MB
      Back-up GIF200 KB200 KB200 KB
      Animation15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      VideoNoNoNo
      Max video file sizeN/AN/AN/A
      Expansion methodOn clickOn clickOn click
      Hotspot requirementsNot to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Close button requirements8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)

      *Rich media expanding and HTML in-page ads are subject to approval and testing. Creative must be received 5 business days before launch.

      Additional Notes:
      • Third party tags must be SSL compliant
      • Ads served via  DFP by Google
    • Table of Contents (TOC) Email Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Wide Skyscraper:
      160 x 600
      Large Rectangle:
      300 x 250
      Specifications
      Size:
      200K max
      Rotation:
      No
      Required Resolution:
      72 dpi
      Acceptable File Format:
      .gif or .jpg
      Rich Media:
      No
      Animation:
      No
      Target URL:
      Required
      3rd Party Tags:
      No
    • Mobile App Banner Ads-Tablets (iPad and Android) Creative Sizes
      Interstitial, Landscape:
      1024 x 768
      Interstitial, Portrait:
      768 x 1024
      Home Screen, Table of Contents, and Abstract Page:
      728 x 90
      Article Menu Bar:
      160 x 600
      Specifications Interstitial
      File types:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      200K file size limit.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required
      Home Screen, Table of Contents, Abstract Page and Article Menu Bar
      File Format:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      200K file size limit.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required
      Mobile App Banner Ads-Smartphones (iPhone and Android) Creative Sizes
      Interstitial (portrait only):
      320 x 480
      Home Screen, Table of Contents, and Abstract Page (portrait only):
      300 x 50
      Specifications Interstitial
      File types:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      40K file size limit. 3rd party tracking and click pixels are accepted.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required
      Home Screen, Table of Contents, and Abstract Page
      File types:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      No bigger than 40kb; No 3rd party ad tags. 3rd party tracking and click pixels are accepted.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required

Contacts

Display Advertising

Aileen Rivera

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3721Fax: 212-633-3846

Aileen Rivera

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3721Fax: 212-633-3846

Recruitment & Classified Advertising

Alexis Graber

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 201-466-3846Fax: 212-633-3846

Multimedia Publishing

Craig Smith

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-462-1933Fax: 212-633-3846

Display Production

Daniel Wong

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3162Fax: 212-633-3846

Recruitment & Classified Production

Jaichand Ramsaroop

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3690Fax: 212-633-3846

Reprints

Derrick Imasa

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3874Fax: 212-633-3846

Looking for other
regional contacts?

View all contacts

Journal Overview

  • Circulation: 127,239
  • Specialty: Internal Medicine/Primary Care, Cardiology, Hospitalist
  • Audience Internists, cardiologists, hospitalists, and oncologists.
  • Editor-in-Chief Karl Nath, MD
  • Overview Mayo Clinic Proceedings® has launched Elsevier Targeted Buy – PCP to help you reach your target audience even more effectively. This highly efficient combination buy leverages the high IM circulation of Mayo Clinic Proceedings and the newly expanded GP/FP circulation of The American Journal of Medicine®.

    Mayo Clinic Proceedings®, a peer-reviewed and indexed journal, sponsored by Mayo Clinic, and authored by physicians worldwide, publishes original articles, reviews, and editorials of interest to physicians primarily in the practice of internal medicine, cardiology and oncology.



Print Advertising

  • Print Closings & Bonus Distribution
    Print Closings Dates
    Volume/Issue Publication date Classified Ad Closing and Material deadline
    95/1 January 12/3/2019
    95/1 January 2020 11/21/2019
    95/2 February 2020 12/27/2019
    95/3 March 2020 1/27/2020
    95/4 April 2020 2/27/2020
    95/5 May 2020 3/27/2020
    95/6 June 2020 4/27/2020
    95/7 July 2020 5/28/2020
    95/8 August 2020 6/29/2020
    95/9 September 2020 7/29/2020
    95/10 October 2020 8/27/2020
    95/11 November 2020 9/29/2020
    95/12 December 2020 10/26/2020
    Bonus Distribution

    Contact your sales representative for more details.

  • Rates (US Dollars)
    FrequencyFull Page
    (BLACK & WHITE)
    1/2 Page
    (BLACK & WHITE)
    1/4 Page
    (BLACK & WHITE)
    1/6 Page
    (BLACK & WHITE)
    1x$5,565$3,735$1,980$1,255
    3x$4,985$3,600$1,945$1,225
    6x$4,475$3,470$1,905$1,195
    12x$4,305$3,350$1,865$1,170
    Standard ColorMatched Color4 Color5 ColorClassifieds (Back-of-book): Color
    $1,245$1,560$2,885$4,445$690
    Standard Color$1,245
    Matched Color$1,560
    4 Color$2,885
    5 Color$4,445
    Classifieds (Back-of-book): Color$690
    Premium Positions

    Cover 4: 50% B/W Page rate
    Cover 2: 35% B/W Page rate
    Opposite TOC Page 1: 15% B/W Page rate
    Opposite TOC Page 2: 10% B/W Page rate
    Cover 3: 10% B/W Page rate
    Opposite Editorial: 10% B/W Page rate
    All Other Premium Positions: 10% B/W Page rate

    Cover Tips

    $35,000 Net Client Provided (Standard 2-sided; please contact your sales representative for larger unit pricing)

    Outserts

    $45,000 Net Client Provided (Up to 4 pages; please contact your sales representative for larger unit pricing)

    Advertising Discount

    AGENCY DISCOUNT 15% - All rates noted on this card are GROSS for 1/4 page or larger size ads.

  • For Contracts, Insertion Orders & Production Materials
    • Jaichand Ramsaroop
    • j.ramsaroop@elsevier.com
    • (t) 212-633-3690
    • (f) 212-633-3846

Digital Advertising

  • Rates
    Banner Ads — Journal Website
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $95 CPM
    Skyscraper 160 x 600 px $95 CPM
    Large Rectangle 300 x 250 px $95 CPM
    Banner Ads — Table of Contents (TOC) Email
    POSITION DIMENSIONS RATE
    Leaderboard 728 x 90 px $2,300
    Skyscraper 160 x 600 px $2,300
    Large Rectangle 300 x 250 px $2,300
    Small Rectangle 125 x 125 px 35% Leaderboard rate
    Banner Ads – Mobile Apps (iPad, iPhone and Android) Contact your sales representative for rates and opportunities.
  1. All rates in digital are NET.
  2. Digital campaigns (including banner ads on journal website, Table of Contents (TOC) email and mobile apps) lasting 8 weeks or shorter are subject to 20% premium charge to regular CPM/flat fee.
  3. Minimum purchase for banner ads on journal website: $1,500.
  4. See Digital Specs for detailed specifications.

Specifications

Print Production Specifications
  • Mechanical Specifications
    Trim: 8" x 10-3/4"
    Keep live matter 1/4" from all trim edges.
    AD SIZE NON BLEED BLEED
    Full Page6-1/2" x 9-5/16"
    1/2 Page Horizontal6-1/2" x 4/3/8"
    1/2 Page Vertical3/1/8" x 9-1/8"
    1/4 Page3-1/8" x 4-3/8"
    1/6 Page Vertical2” x 4-3/8”
    1/6 Page Horizontal3-1/8"x 2-13/16"
    Binding:
    Perfect; Jogs to head
    Printing Process:
    Litho Web
    Halftone Screen:
    Cover: 150 line screen Text: 150 line screen
  • Print Ad Specifications
    File Format

    Preferred format is PDF created with high-resolution PostScript from the native application. Convert the PostScript to PDF with Acrobat 4 or 5 Distiller set for compatibility to PDF version 1.3 (Acrobat 4). Other acceptable formats are PDF/X-1a, EPS and TIFF.

    All files must be correctly named with proper extensions.

    The following source files are accepted and are expected to follow all requirements listed in this document:

    • InDesign version 2 or higher (CS preferred)
    • QuarkXPress version 6.5 or higher
      (native formats only, no Quark .eps are accepted)
    • Adobe Illustrator (eps only)
    • Adobe Photoshop (tiff)

    Additional costs may apply if problems are encountered.

    NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.

    Fonts

    Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3, Multiple Master or CID fonts. Avoid using menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).

    Images

    TIFF and EPS files must conform to the following minimum resolution specifications:

    • Grayscale and Color images: 300 dpi
    • Combination Grayscale and Color images: 500-900 dpi
    • Line art (Bitmap) images: 900-1200 dpi

    Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.

    Files containing layers and/or transparent objects must be flattened prior to submission. PDF version 1.3 will ensure a flattened file.

    Page Layout

    Regardless of the file format supplied, all ads must conform to the following specifications:

    • Pages must be built to the final trim size. Any content that prints to the trim line must be extended an additional 1/8" (0.125") minimum bleed allowance beyond the trim on all sides.
    • Any essential images or text ("live matter") should be positioned at least 1/4" (0.25") from trim edges.
    • Supply as single page files only
    • Right Reading, Portrait Mode, 100% size, No Rotation.
    • All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
    • All color ads should be supplied as composite files.
    • Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
    • Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
    • DO NOT nest EPS files within EPS files.
    • All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.
    • Special effects (ex. gradient, transparency, shadow, 3D effect) will be converted to raster object due to file compatibility.
    • If needed, crop marks and SWOP color bars should be positioned 1/2” (0.50”) outside trim (cannot appear within bleed area).

    Color Space

    All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.

    Spot Colors

    Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).

    Trapping and Screening

    Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. However, these trap settings may force small text and fine graphics to overprint to hold registration on press.

    Proofs

    If submitting a proof for color match on press, please send a SWOP-certified contract color proof (with SWOP proofing bar or GATF proof comparator), produced from the final submitted file and imaged at 100% scale. Revised proofs must be supplied whenever a text or design change is made. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract proof is not supplied Elsevier will run to standard ink densities and dot gains.

    Delivery

    Email high-res PDF ad file(s) to sales contact and include the following information:

    • Journal Title
    • Issue date
    • Advertiser
      Conformance to Specs

    Variances from the above specifications may not yield results that conform to Elsevier quality control standards.

    Disposition of Reproduction Materials
    All digital ad files will be held for twelve months only unless otherwise notified.

Digital Specifications
  • Creative Sizes and Specificaton
    • Journal Website Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Placement:
      Journal pages

      Above journal banner and logo, set to display on all non-content journal pages (content pages = abstract and full text articles*)

      NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only. This is not an automatic placement so a special request must be made. Ad will appear on all abstract and FT pages (for all issues).

      Wide Skyscraper:
      160 x 600
      Placement:
      Journal pages

      Right hand column of journal page, displays on all non-content pages (content pages = abstract and full text articles*)

      Large Rectangle:
      300 x 250
      Placement:
      Journal pages

      Bottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles*)

      * Generic list of non-content pages available upon request though will vary by journal

      Specifications
      HTML5:
      Desktop/Tablet 150kB, Mobile (mWeb or In-App) 40kB
      Size:
      200K max
      Rotation:
      Accepted
      Animated GIF:
      Max 3 loops of animation – up to 15 seconds per loop
      Required Resolution:
      72 dpi
      Acceptable File Format:
      GIF, JPEG
      Rich Media and HTML5:
      Yes. Supplied as 3rd party tags only
      Target URL:
      Required

      Rich Media Expanding & HTML In-Page Ads*

      728X90300X250160X600
      Expanded (wXh pixels)728X315600X250300X600
      Expand direction Down Right Left
      Initial size150 KB150 KB150 KB
      Subsequent size2.2 MB2.2 MB2.2 MB
      Back-up GIF200 KB200 KB200 KB
      Animation15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      15 seconds or
      3 loops of 5 seconds
      VideoNoNoNo
      Max video file sizeN/AN/AN/A
      Expansion methodOn clickOn clickOn click
      Hotspot requirementsNot to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Not to exceed 1/4 size
      of original ad
      Close button requirements8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)
      8pt - 16 pt
      (11px - 21px)

      *Rich media expanding and HTML in-page ads are subject to approval and testing. Creative must be received 5 business days before launch.

      Additional Notes:
      • Third party tags must be SSL compliant
      • Ads served via  DFP by Google
    • Table of Contents (TOC) Email Banner Advertising
      Creative Sizes
      Leaderboard:
      728 x 90
      Wide Skyscraper:
      160 x 600
      Large Rectangle:
      300 x 250
      Small Rectangle:
      125 x 125
      Specifications
      Size:
      200K max
      Rotation:
      No
      Required Resolution:
      72 dpi
      Acceptable File Format:
      .gif or .jpg
      Rich Media:
      No
      Animation:
      No
      Target URL:
      Required
      3rd Party Tags:
      No
    • Mobile App Banner Ads-Tablets (iPad and Android) Creative Sizes
      Interstitial, Landscape:
      1024 x 768
      Interstitial, Portrait:
      768 x 1024
      Home Screen, Table of Contents, and Abstract Page:
      728 x 90
      Article Menu Bar:
      160 x 600
      Specifications Interstitial
      File types:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      200K file size limit.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required
      Home Screen, Table of Contents, Abstract Page and Article Menu Bar
      File Format:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      200K file size limit.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required
      Mobile App Banner Ads-Smartphones (iPhone and Android) Creative Sizes
      Interstitial (portrait only):
      320 x 480
      Home Screen, Table of Contents, and Abstract Page (portrait only):
      300 x 50
      Specifications Interstitial
      File types:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      40K file size limit. 3rd party tracking and click pixels are accepted.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required
      Home Screen, Table of Contents, and Abstract Page
      File types:
      .jpg or .gif (HTML5 3rd party tags are required for rich media ads. Please supply files as iFRAME or DFA tags.)
      File size:
      No bigger than 40kb; No 3rd party ad tags. 3rd party tracking and click pixels are accepted.
      Rich media ads:
      Must be coded in HTML5 to render on iDevices and supplied 7 business days in advance for Quality Assurance testing.
      Target URL:
      Required

Contacts

Display Advertising

Aileen Rivera

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3721Fax: 212-633-3846

Aileen Rivera

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3721Fax: 212-633-3846

Recruitment & Classified Advertising

Alexis Graber

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 201-466-3846Fax: 212-633-3846

Multimedia Publishing

Craig Smith

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-462-1933Fax: 212-633-3846

Display Production

Daniel Wong

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3162Fax: 212-633-3846

Recruitment & Classified Production

Jaichand Ramsaroop

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3690Fax: 212-633-3846

Reprints

Derrick Imasa

Elsevier
230 Park Avenue
New York, NY 10169
Tel: 212-633-3874Fax: 212-633-3846

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