Organizational Affiliation
ISEH - Society for Hematology and Stem Cells
Global Circulation:130
Specialty:Oncology/Hematology
Audience
Hematologists, oncologists, immunologists, cell biologists, bone marrow transplanters, and transfusion scientists
Editor-in-ChiefR. Keith Humphries, MD, PhD
OverviewExperimental Hematology presents outstanding coverage of recent progress in stem cell biology, experimental stem cell transplantation, cytokine biology, and cellular immunology. This journal features original research articles and comprehensive reviews, providing a forum for the exchange of knowledge among experimental hematologists, clinical stem cell transplanters, and clinical hematologists. Experimental Hematology is one of the most widely read journals in the area of hematology and transplantation research. It also is of special interest to members of the biotechnology industry. The journal is available full-text online through www.exphem.org for subscribers, who receive access as part of their print subscription.
Cover 4: 50% B/W Page rate
Cover 2: 35% B/W Page rate
Cover 3: 25% B/W Page rate
Opposite TOC: 25% B/W Page rate
First Right Hand Page: 25% B/W Page rate
Other Preferred Positions: 10% B/W Page rate
Cover Tips
$3,000 Net Client Provided (Standard 2-sided; please contact your sales representative for larger unit pricing)
Outserts
$4,000 Net Client Provided (Up to 4 pages; please contact your sales representative for larger unit pricing)
Advertising Discount
Rates are based on the total units earned during a twelve-month period. Space purchased by a parent company and its
subsidiaries is combined to determine earned rate. AGENCY DISCOUNT 15% - All rates in print are GROSS, except those that marked as Net.
Contact your sales representative for rates and opportunities.
Banner Ads — Table of Contents (TOC) Email
Contact your sales representative for rates and opportunities.
All rates in digital are NET.
Digital campaigns (including banner ads on journal website and Table of Contents email) lasting 8 weeks or shorter are subject to 20% premium charge to regular CPM/flat fee.
Minimum purchase for banner ads on journal website: USD $2,500/contract.
PDF or PDF/X-1a compliant files, saved as PDF version 1.3.
Transparencies within the supplied PDF(s) will be warned. The transparent elements contained in your file(s) must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets to avoid overprint issues.
Saving your PDF to Acrobat 4 (PDF 1.3) compatibility will ensure transparent elements are flattened. If the ad contains spot colors that are not converted to process colors (CMYK) before flattening, overprint and/or trap issues may occur.
The following layout applications yield the optimum results for creating a print-compliant PDF and are expected to follow all requirements listed in this document:
InDesign version 2 or higher (CS preferred)
QuarkXPress version 6.5 or higher
Additional costs may apply if problems are encountered.
NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.
Images
All high-resolution images and fonts must be included. TIFF & EPS files must conform to the following minimum resolution specifications:
Grayscale and Color images: 300 dpi
Combination Grayscale and Color images: 500-900 dpi
Line art (Bitmap) images: 900-1200 dpi
Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.
Fonts
Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3 or Multiple Master fonts. Avoid using Macintosh menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).
Page Layout
Regardless of the file format supplied, all ads must conform to the following specifications:
Final size must meet journal trim size and include 1/8" bleed image on all four sides.
Files will include trim marks with a minimum 3/16" offset
No content is to be within 1/4" of all trim edges.
Supply as single page files only
Right Reading, Portrait Mode, 100% size, No Rotation.
All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
All color ads should be supplied as composite files.
Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
DO NOT nest EPS files within EPS files.
All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.
Crop marks and SWOP color bars must be included and positioned 1/2" outside trim.
Color Space
All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.
Spot Colors
Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).
Trapping and Screening
Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. Note that these trap settings may force small text and fine graphics to overprint to hold registration on press.
Proofs
All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.
Delivery
Submit PDF ad files to Elsevier ad portal at www.ads4els.com
Conformance to Specs
Variances from the above specifications may not yield results that conform to Elsevier quality control standards.
Insert Requirements
8-1/2" x 11-1/4"
17" x 11-1/4", furnish folded to 8-1/2" x 11-1/4"
1/8” trimmed off top, bottom, gutter and face. Keep all live matter 1/4” from all trim edges. Note that a ½” safety must also be applied to both sides of the gutter/spine.
For 2 page 80# text preferred; 4 to 8 pages – 60# text minimum; 80# text maximum. Inserts that do not meet these minimum/maximum weights must be sent to the publisher two weeks prior to advertising close date for evaluation and print compatibility.
Same as ad space closing
See Insert due dates
All inserts must be submitted to Publisher for approval of stock, design and other mechanical specifications. Copy of insert must accompany insertion order
Note: Failure to meet insert specifications & packaging guidelines may result in additional charges and/or delays with insertion.
Insert Quantity
Contact Ad Sales Services
For conference copy distribution, contact Ad Sales Services.
Insert Packing & Shipping Instructions
Inserts packed one up, folded if four pages, flat if two pages. All inserts must be delivered to the printer in cartons, with journal title, quantity, product & issue date (month/year) clearly marked. If shipping inserts for more than one issue date, inserts must be packed separately and clearly marked indicating journal title, issue date (month/year) and quantity.
INSERT SHIPMENTS ADDRESS
Experimental Hematology Sheridan Press 450 Fame Avenue Hanover, PA 17331-1585 Attn: Elsevier Team
Disposition of Reproduction Materials All digital ad files will be held for twelve months only unless otherwise notified. Left over inserts will be held until the issue mails. After issue mailing is completed any unused inserts for that issue will be destroyed unless otherwise indicated on the insertion order. Excess inserts held in storage beyond completion of insertion date will be subject to storage charges.
For Contracts, Insertion Orders & Production Materials
Above journal banner and logo, set to display on all non-content journal pages (content pages = abstract and full text articles*)
NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only. This is not an automatic placement so a special request must be made. Ad will appear on all abstract and FT pages (for all issues).
Wide Skyscraper:
160 x 600
Placement:
Journal pages
Right hand column of journal page, displays on all non-content pages (content pages = abstract and full text articles*)
Large Rectangle:
300 x 250
Placement:
Journal pages
Bottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles*)
* Generic list of non-content pages available upon request though will vary by journal
Specifications
HTML5:
Desktop/Tablet 150kB, Mobile (mWeb or In-App) 40kB
Size:
200K max
Rotation:
Accepted
Animated GIF:
Max 3 loops of animation – up to 15 seconds per loop
Required Resolution:
72 dpi
Acceptable File Format:
GIF, JPEG
Rich Media and HTML5:
Yes. Supplied as 3rd party tags only
Target URL:
Required
Rich Media Expanding & HTML In-Page Ads*
728X90
300X250
160X600
Expanded (wXh pixels)
728X315
600X250
300X600
Expand direction
▽ Down
▷ Right
◁ Left
Initial size
150 KB
150 KB
150 KB
Subsequent size
2.2 MB
2.2 MB
2.2 MB
Back-up GIF
200 KB
200 KB
200 KB
Animation
15 seconds or 3 loops of 5 seconds
15 seconds or 3 loops of 5 seconds
15 seconds or 3 loops of 5 seconds
Video
No
No
No
Max video file size
N/A
N/A
N/A
Expansion method
On click
On click
On click
Hotspot requirements
Not to exceed 1/4 size of original ad
Not to exceed 1/4 size of original ad
Not to exceed 1/4 size of original ad
Close button requirements
8pt - 16 pt (11px - 21px)
8pt - 16 pt (11px - 21px)
8pt - 16 pt (11px - 21px)
*Rich media expanding and HTML in-page ads are subject to approval and testing. Creative must be received 5 business days before launch.
Organizational Affiliation
ISEH - Society for Hematology and Stem Cells
Global Circulation:130
Specialty:Oncology/Hematology
Audience
Hematologists, oncologists, immunologists, cell biologists, bone marrow transplanters, and transfusion scientists
Editor-in-ChiefR. Keith Humphries, MD, PhD
OverviewExperimental Hematology presents outstanding coverage of recent progress in stem cell biology, experimental stem cell transplantation, cytokine biology, and cellular immunology. This journal features original research articles and comprehensive reviews, providing a forum for the exchange of knowledge among experimental hematologists, clinical stem cell transplanters, and clinical hematologists. Experimental Hematology is one of the most widely read journals in the area of hematology and transplantation research. It also is of special interest to members of the biotechnology industry. The journal is available full-text online through www.exphem.org for subscribers, who receive access as part of their print subscription.
Contact your sales representative for rates and opportunities.
Banner Ads — Table of Contents (TOC) Email
Contact your sales representative for rates and opportunities.
All rates in digital are NET.
Digital campaigns (including banner ads on journal website and Table of Contents email) lasting 8 weeks or shorter are subject to 20% premium charge to regular CPM/flat fee.
Minimum purchase for banner ads on journal website: USD $2,500/contract.
Preferred format is PDF created with high-resolution PostScript from the native application. Convert the PostScript to PDF with Acrobat 4 or 5 Distiller set for compatibility to PDF version 1.3 (Acrobat 4). Other acceptable formats are PDF/X-1a, EPS and TIFF.
All files must be correctly named with proper extensions.
The following source files are accepted and are expected to follow all requirements listed in this document:
QuarkXPress (native formats only, no Quark .eps are accepted)
Adobe Illustrator (eps only)
Adobe Photoshop (tiff)
Additional costs may apply if problems are encountered.
NOTE: When using Adobe Illustrator it is preferred to have all fonts converted to outline/paths, and files submitted as EPS files.
Fonts
Use of PostScript Type 1 fonts is encouraged. Include fonts for any embedded graphics. DO NOT use Type 3, Multiple Master or CID fonts. Avoid using menu-stylized fonts, Macintosh "city" fonts (Chicago, Geneva, etc.) and Microsoft Outlook fonts (Tahoma, Impact, etc.).
Images
TIFF and EPS files must conform to the following minimum resolution specifications:
Grayscale and Color images: 300 dpi
Combination Grayscale and Color images: 500-900 dpi
Line art (Bitmap) images: 900-1200 dpi
Higher image resolutions are acceptable as they exceed the minimum requirements, but in some cases unnecessary resolution will be discarded to achieve smaller file sizes.
Files containing layers and/or transparent objects must be flattened prior to submission. PDF version 1.3 will ensure a flattened file.
Page Layout
Regardless of the file format supplied, all ads must conform to the following specifications:
Final size must meet journal trim size and include 1/8" bleed image on all four sides.
Files will include trim marks with a minimum 3/16" offset
No content is to be within 1/4" of all trim edges.
Supply as single page files only
Right Reading, Portrait Mode, 100% size, No Rotation.
All fonts and graphics must be either embedded or included with the files and conform to the format type listed above. Images must also conform to the specifications above for minimum image resolution.
All color ads should be supplied as composite files.
Reverse type should be no less than 6pt. Fine lettering (thin lines, serifs) should be restricted to one color.
Embedded images should not be scaled, cropped/masked or rotated within the page layout application but instead should be manipulated in a proper image editing program (ex. Photoshop) and then imported into the page layout program at proper size and position.
DO NOT nest EPS files within EPS files.
All lines and line art images should be of a minimum 1/3 pt thickness (1/2 pt for reverses) at final size to reproduce effectively on press.
Color Space
All color images and files are to be supplied as CMYK with a Total Area Coverage (TAC) not to exceed 300% for the darkest area of an image. Files supplied as RGB will be automatically converted to CMYK.
Spot Colors
Spot colors are to be identified using the standard Pantone naming convention and not a custom color such as "Dark Blue." PMS colors will be converted to process unless otherwise specified. When using both art and layout programs be sure spot color naming is consistent in all applications (ex. Do not define both PMS 201CV and PMS 201CVC).
Trapping and Screening
Overprints and knockouts should be defined. Files are NOT to be trapped or prescreened. Our Prepress service provider will use industry recognized trapping software to auto-trap your files for optimum performance and reproduction on press and will apply the appropriate screening. However, these trap settings may force small text and fine graphics to overprint to hold registration on press.
Proofs
All color ads require a SWOP-certified contract color proof, which includes a SWOP proofing bar or a GATF proof comparator. All proofs must be produced from the final file submitted. Proofs must be imaged at 100% scale and in accordance with SWOP specifications. For a list of current SWOP-approved proofs visit www.swop.org/certification/systemlist.asp. Proofs generated from any of the approved devices are acceptable. Desktop inkjet printer proofs do not meet SWOP specifications. Elsevier cannot guarantee color match unless acceptable proof is provided. If a contract color proof is not supplied Elsevier will run to standard ink densities and dot gains. Revised proofs must be supplied whenever a text or design change is made. Any alteration to a file will require output of a new proof at cost to the customer. All black & white or grayscale ads supplied require 100% size lasers for confirmation of ad content.
Media/ Delivery
CD-ROM/ISO 9660 or DVD
All media must be properly identified with the following information:
Journal Title
Issue date
Advertiser
Contact name and phone number (for returned material[s])
Include printout directory listing of media contents
File type and format
Conformance to Specs
Variances from the above specifications may not yield results that conform to Elsevier quality control standards.
Disposition of Reproduction Materials
All digital ad files will be held for twelve months only unless otherwise notified.
For Contracts, Insertion Orders & Production Materials
Above journal banner and logo, set to display on all non-content journal pages (content pages = abstract and full text articles*)
NOTE: Leaderboard can be configured to load on full-text and abstract pages on journal-by-journal basis only. This is not an automatic placement so a special request must be made. Ad will appear on all abstract and FT pages (for all issues).
Wide Skyscraper:
160 x 600
Placement:
Journal pages
Right hand column of journal page, displays on all non-content pages (content pages = abstract and full text articles*)
Large Rectangle:
300 x 250
Placement:
Journal pages
Bottom center of the page, displays on HOMEPAGE only (content pages = abstract and full text articles*)
* Generic list of non-content pages available upon request though will vary by journal
Specifications
HTML5:
Desktop/Tablet 150kB, Mobile (mWeb or In-App) 40kB
Size:
200K max
Rotation:
Accepted
Animated GIF:
Max 3 loops of animation – up to 15 seconds per loop
Required Resolution:
72 dpi
Acceptable File Format:
GIF, JPEG
Rich Media and HTML5:
Yes. Supplied as 3rd party tags only
Target URL:
Required
Rich Media Expanding & HTML In-Page Ads*
728X90
300X250
160X600
Expanded (wXh pixels)
728X315
600X250
300X600
Expand direction
▽ Down
▷ Right
◁ Left
Initial size
150 KB
150 KB
150 KB
Subsequent size
2.2 MB
2.2 MB
2.2 MB
Back-up GIF
200 KB
200 KB
200 KB
Animation
15 seconds or 3 loops of 5 seconds
15 seconds or 3 loops of 5 seconds
15 seconds or 3 loops of 5 seconds
Video
No
No
No
Max video file size
N/A
N/A
N/A
Expansion method
On click
On click
On click
Hotspot requirements
Not to exceed 1/4 size of original ad
Not to exceed 1/4 size of original ad
Not to exceed 1/4 size of original ad
Close button requirements
8pt - 16 pt (11px - 21px)
8pt - 16 pt (11px - 21px)
8pt - 16 pt (11px - 21px)
*Rich media expanding and HTML in-page ads are subject to approval and testing. Creative must be received 5 business days before launch.
