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Will HHS really lower drug prices in 2019?

In early August, the U.S. Department of Health and Human Services announced new plans to give Medicare more power to negotiate drug prices with suppliers. The foundation of the plan is based on models used in the private sector. By taking inspiration from... View more >>

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Display Advertising Benchmark Report

Provide findings of the current state of display advertising in the pharmaceutical and medical device manufacturing industry, concentrating on purchasing and budgeting habits and media perceptions.
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Discover the Impact of Cover Wraps

How can a slowing brand find new life in a crowded marketplace? In this case study, we highlight an ad campaign which showed the extensive reach and influence of our cover wrap program.
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Where credibility goes, doctors follow.

Measurability is at the core of health media purchasing. But at Elsevier, we believe in both measurability and credibility. It’s our credibility that allows our audience to trust the research we publish, the information we provide—and the advertising that’s critical to a product’s success.  Download our whitepaper to learn more.
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