Healthcare Professional (HCP) engagement is entering the era of artificial intelligence (AI). This whitepaper explores the adoption of AI and other trends and developments, as highlighted by our 2024 survey of global industry executives across medical affairs, marketing, commercial strategy and product/brand marketing. The data offers insights into channels and activities that companies are prioritizing today, as well as how teams expect their budgets to evolve in the coming 3-4 years. Building on previous surveys from 2021 and 2023 conducted with Reuters Events & Elsevier, this study tracks ongoing industry shifts.
Featuring insights from:
Alexander Frenzel
Muti-Channel Marketing Lead, Global Business
Franchise Fertility, Merck KGaADan Johnson, Head of BU GI
Neuroscience, Vaccines and Established Brands
Switzerland, TakedaFahab Jameel
Senior Director – Medical Excellence, Region
Northwest Europe, Novo NordiskSusana Bento
Global Omnichannel Operations Lead, Grünenthal
Denis Conlon
VP Global Marketing,
Elsevier Pharma & Life Sciences Solutions
Sharon Levi
Business Insights Director,
Elsevier Pharma & Life Sciences Solutions