The HCP Engagement Transformation

Sign Up

Get access to the whitepaper, research report, infographics and videos.

HCP engagement trends have undergone a dramatic reformation, driven by the necessity to meet evolving customer needs and preferences. The traditional models of HCP engagement, which relied heavily on face-to-face interactions and static communication channels, are being replaced by more dynamic, digital, and personalized approaches.

Produced in conjunction with Elsevier and Reuters Events

What’s Inside our HCP Digital Engagement Research?

In 2023, Elsevier researched and explored these changes, drawing on insights from a survey of over 200 industry leaders. This whitepaper, along with the accompanying research report, infographics, and videos, uncovers the latest trends and transformations in HCP engagement:

Discover how leading marketing, commercial, and medical affairs executives leverage HCP engagement strategies through digital transformation to build stronger connections with healthcare professionals.
Learn about the newest trends in HCP digital engagement, using multiple channels and automation, both independently and together, to improve healthcare communication.
Understand which HCP engagement platforms and activities are priorities and what shifts to expect in the next three to four years.