What, Why and How are Physicians Seeking Content - 2024 Update

Physician Research Infographics

In Q4 2023 Elsevier conducted an in-depth global study on physicians' use of online resources and social media platforms. Our research reveals key trends and preferences on the whats, whys and hows physicians use online resources. 


Highlights Include: 

  • 84% of physicians rely on medical journals and treatment guidelines as their primary sources of information.
  • Since 2019, physicians have consistently valued three key factors: credibility, the latest information or research, and ease of search or navigation. 
  • 62% of physicians globally recognized the importance of education-based videos and instructional videos.
  • 71% of physicians use social media to stay updated on their specialties, and 48% rely on it for information about conferences and congresses. 

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