Blogs

How will AI impact direct-to-physician marketing?

It seemed obvious for a long time that AI and machine learning were destined to produce seismic shifts in business operations across the board, but the precise entry points for these technologies were uncertain. Now that we've moved beyond the earliest stages of AI adoption in key industries,…

3 best practices for ethical healthcare marketing

According to a Doctor.com survey, 52% of respondents said they relied on brand websites to research prescription information in the past year. Patients and doctors alike look to medical marketers to help them explore treatment options. Considering how far good treatment can go toward enhancing a…

When viral healthcare awareness campaigns work, and when they don't

This is a story of two viral healthcare awareness campaigns. This is the story of Movember and Pinktober, and what medical marketers can learn from the divergent effects of these two movements. Researchers at the University of Southern California's Keck School of Medicine followed Google search…

Top 2020 marketing trends for digital and traditional media

Looking toward the end of 2019 brings into sharp relief the monumental reshaping of the marketing landscape over the last decade. At the dawn of 2010, smartphone and social media adoption were on the ascent, but growth in mobile technology and social marketing techniques have truly exploded over…

Healthcare and medical marketing priorities: 2020 edition

Marketing success is impossible without a keen eye for the future. In 2019, there are innumerable touch points where consumers can discover and develop relationships with brands. In 2020 and beyond, the number of these channels will only expand. For healthcare and medical marketing, there are some…

How reprints can help doctors in APAC improve patient care

For doctors, getting patient care right can be a case of life or death. They need to stay up to date with the latest research in their field, but that takes time – something that’s in short supply. It would seem logical, then, that doctors would welcome relevant and important medical studies in…

How the BERT update impacts medical marketing

By now we're used to it, but that doesn't make it any less nerve-racking when it happens. We're talking about Google updates. They improve search for users, but how will they impact marketers and their content? Google's BERT update is once again leaving inbound experts of all stripes scratching…

Here's how to market to physicians online and in print

Physicians see pharmaceutical reps in person less often than they used to. That's the news from a recent survey conducted by Decisions Resource Group. According to their research, the proportion of doctors seeing reps in person declined from 67% in the previous year to 54%. In this kind of…