Blogs

The case for reprints: 4 reasons to provide medical reprints

Today, the pace at which information accumulates requires all professionals to diligently and consistently work toward a comprehensive understanding of their industries. Perhaps there's nowhere this is more true than in the medical world. Because of the ever-changing nature of the field, there are…

Pharma marketers: 5 tips to guarantee accurate medical audience targeting [infographic]

It's imperative that pharma marketers reach the right audience when sharing their materials. Here's how they can do just that:   

How credible medical journals can impact physician treatment decisions

A 2018 survey from the Physicians Foundation found that primary care physicians typically see about 20 patients each day. That's 20 different opportunities to make a diagnosis and provide care options for patients to alleviate their symptoms and improve their quality of life. When it comes to…

Drive physician engagement with creative healthcare marketing

Marketing is always a consequential endeavor, but in the field of medicine, its effects can be particularly significant for suppliers, doctors and patients. As medical practitioners must take steps to enlist patients to be engaged in their own care, healthcare marketers must encourage physician…

The importance of credibility in medical journals, and how to identify top sources

It's a common practice within the healthcare and medical fields for physicians or other care providers to consult current medical research ahead of making a decision. Whether this comes in relation to a patient's diagnosis or treatment route, examining medical research in the form of print and…

How reprints can help doctors improve patient care - with infographic

For doctors, getting patient care right can be a case of life or death. They need to stay up to date with the latest research in their field, but that takes time – something that’s in short supply. It would seem logical, then, that doctors would welcome relevant and important medical studies in…

How access to current medical information boosts doctors' credibility

In many professions, time is a precious resource that individuals must use wisely. This is particularly true in the healthcare and medical field, where physicians and pharmacists are finding themselves with fewer free moments to review the latest medical research. Access to current healthcare…

How to establish and support a top-notch healthcare content marketing strategy

Recently, experts including NewsCred Insights have dubbed 2019 "the year of healthcare content marketing," and when you consider the current state of the healthcare and marketing sectors, it isn't difficult to understand why: Currently 80% of users head straight to search engines as their first…