
Cell - eTOC
Leverage high-impact electronic table of content alerts (eTOCs) delivered to inboxes of active HCP subscribers every time there's a new issue of their favorite publication.
Description
- Journal-specific table of contents email (eTOC) previewing upcoming journal editorial content
- Deployed to opt-in recipients across 50+ journals
- Multiple size & placement options
—Leaderboard, top (728 x 90)
—Skyscraper, right (160 x 600)
—Large rectangle, bottom (300 x 250)
—Small rectangle, right (125 x 125)
Benefits
- Brand imagery delivered straight to the inbox of an engaged journal and specialty-specific readership
- Strengthen reach of multichannel campaign
- High average open rate – 35%
Issuance
- Journal dependent