Cell - eTOC

Leverage high-impact electronic table of content alerts (eTOCs) delivered to inboxes of active HCP subscribers every time there's a new issue of their favorite publication. 

Description

• Journal-specific table of contents email (eTOC) previewing upcoming journal editorial content
• Deployed to opt-in recipients across 50+ journals
• Multiple size & placement options

                   —Leaderboard, top (728 x 90)

                   —Skyscraper, right (160 x 600)

                   —Large rectangle, bottom (300 x 250)

                   —Small rectangle, right (125 x 125)

Benefits

• Brand imagery delivered straight to the inbox of an engaged journal and specialty-specific readership​
• Strengthen reach of multichannel campaign
• High average open rate – 35%

Issuance 

• Journal dependent