Elsevier HCP Media Planning Solutions
for Media Planners

You are tasked with balancing campaign efforts across a range of media platforms and determining when, where and how your messages reach your target audience. To support your brand’s goals, we offer HCP media planning solutions so you can pursue your audience with consistent frequency and custom targeting to drive the success of your healthcare marketing campaigns and shake up your competition.

Elsevier offers a breadth of print and digital advertising products spanning over 80 specialties, extending to you the capability for niche marketing when it is necessitated. 

Whether you need to generate brand awareness and qualified leads, provide the latest industry information to your client or simply serve the right message through the right channel, Elsevier is your trusted partner for healthcare media planning. Affiliate your client’s brand with our credible content and achieve success!

Pre-Launch

Launch

Market Penetration

Market Maturity

Patent Expiry

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Disease & brand awareness

Boost your healthcare advertising campaigns with educational and promotional content driving increased disease state and brand awareness

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Drug & brand awareness expansion

Drive increased awareness of your brand with Elsevier’s healthcare media planning solutions featuring educational and promotional content 

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Physician engagement

Strengthen your HCP marketing campaigns and improve physician engagement with educational and accessible content featuring credible sources

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Brand preference & reputation

Improve brand loyalty with in-depth, value-added content featuring reputable sources that bring added credibility to your brand

Key success metrics

  • Reach
  • Impressions
  • Pageviews

Key success metrics

  • Reach
  • Impressions
  • Pageviews

Key success metrics

  • Reach
  • Impressions
  • Pageviews

Key success metrics

  • Reach
  • Impressions
  • Pageviews

Healthcare Media Planning Solutions available

Looking to streamline your media planning and buying for your healthcare marketing campaigns? Elsevier’s extensive portfolio, and global reach, and long-standing credibility can help amplify your brand visibility. Check out our entire list of products and solutions that can be tailored to your HCP marketing campaigns.

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