Blogs

3 Top Payer Strategies for a Successful Pharmaceutical Launch

Much of the success or failure of a product launch depends heavily on gaining favorable payer access since it affects patient out-of-pocket costs, physician prescriptions and product distribution. Since commercial or government payers account for 82% of retail prescription drug purchases,…

Marketing Devices to Endocrinology Practices: Top Tips for Success

Endocrinology is a growing market. As rates of diabetes, infertility, thyroid diseases, and other endocrine disorders rise, endocrinologists  require more help than ever to meet the needs of their increasing patient base. Here are some ways to effectively market to endocrinology practices and…

Marketing's Critical Role in Patient Care

Patient-centered care is one of the latest movements in the world of healthcare. Providers and organizations are finding more ways to improve the patient experience and ensure each patient receives the individualized care they crave. However, this patient-centered care is not possible without the…

What is Patient-Centered Marketing?

Patient-centered care, also called value-based care, is exploding in popularity. Patients now look for brands that focus care around their needs rather than the needs of the healthcare system. As a result, patient-centered marketing has quickly grown as well. However, one of the most challenging…

Top Digital Marketing Strategies in Healthcare

With the rise of telehealth, digital health platforms, virtual reality, and artificial intelligence, digital marketing has become one of the most critical elements that healthcare providers use to reach new patients and build reputations as thought leaders. Here are some of the top healthcare…

How Telemedicine is Changing Pharma Marketing

Many healthcare professionals (HCPs) viewed telehealth as a necessary evil in the face of a pandemic, but the reality is the use of this remote technology is a trend that COVID has only accelerated. Now that many hospitals and medical offices have offered telehealth for the past two years, most…

Steps for Increasing Drug Brand Awareness During Launch

As pharma companies increase their focus on developing new drugs while facing increased competition, building drug awareness is more critical than ever. When you’ve created a drug with the potential to change lives, awareness is key to getting HCPs to prescribe it and patients to purchase it after…

Common SEO Mistakes to Avoid

Search engine optimization (SEO) is one of the most critical techniques in digital marketing. It helps brands reach a wider audience by providing valuable content that ranks high in search engines. While there are a variety of tactics you should do to increase your visibility, there are also…