Blogs

5 Channels to Engage Physician Decision Makers [Infographic]

Doctors are busy and difficult to reach. Many have implemented policies - or had one imposed on them - to limit their interactions with pharmaceutical representatives. Check out the infographic below to learn more about how to keep physician decision makers engaged in the conversation.

How can pharmaceutical marketers connect with payers?

Without the support of payers, the commercial success of pharmaceutical drugs would be impossible. If payers don't support a particular drug, then prescribers may not have access to it and patients won't be able to receive its benefits. Marketing to payers can be a challenge, however, because it's…

Which channels are best for reaching HCPs?

Communicating with prescribers can be tricky because doctors are very busy and there are many voices competing for their attention. Plus, more than half of all physicians have a no-visit policy in regard to pharmaceutical representatives, according to FiercePharma. So how do pharma companies get…

4 ways pharma marketers can reach HCPs via social media

At first glance, social media may seem like a difficult place to find and engage physician readers. But if used appropriately, it can be an excellent platform to start conversations with healthcare provider communities. Here are four tips to get you started: 1. Give HCPs access to expert advice…

Why pharma campaigns should target payers and doctors

Payer influence on physician prescribing decisions should be an important consideration for pharmaceutical marketers. Rather than targeting physicians first and payers second, marketers could see more opportunities to win big by splitting their attention between these groups more evenly.  Since…

Marketing to burned-out physicians: Can pharma help?

Physician burnout puts both care providers and patients at risk. On the one hand, burned-out physicians can't take care of their own health and well-being. On the other hand, patients who are treated by overworked physicians may not receive optimal care. According to Rajvinder Samra, a lecturer at…

What CDOs need to know about pharma marketing in 2019

Chief Disruption Officers first began appearing on pharma c-suites in the early 2000s. At the turn of the millennium, only a small handful of companies had the foresight to envision what the healthcare landscape would look like in the forthcoming decades. However, between 2014 and 2018, the…

4 takeaways from Deloitte's healthcare marketing trends report

Connecting with healthcare practitioners is a lot more complicated today than in recent years. Multichannel strategies span not only digital and traditional media, but also various touchpoints of modern technology. From social media to VR, marketers have more options than ever. So it's little…