Blogs

3 best practices to update and improve your healthcare pharma marketing acumen

The industries of marketing and healthcare change all the time. New technologies emerge and disrupt long-held working styles, and advanced strategies rise in popularity to address critical industry pain points. When these sectors, and their various updates and shifting practices, come together…

3 reasons credibility matters in the healthcare sector

When a patient goes to see a medical professional, they're trusting that the physician uses up-to-date and well-sourced information to prescribe the right treatment. In recent years, though, keeping up with current medical research has presented a challenge for today's medical professionals. In…

What's on the horizon for healthcare content marketing?

Content marketing has proved successful for organizations in numerous industries, helping to educate audiences and lead them through the different phases of the customer lifecycle and sales funnel. This is particularly true for the healthcare sector, where content has proven to be a significant…

4 content types to incorporate into your healthcare marketing strategy

Although organizations in the healthcare field are devoting more financial investments and other resources toward their marketing plans, many still need clearer documentation for their actual strategy. According to current statistics from Accenture, while 42% of companies in other industries have a…

How to make bold healthcare marketing choices

Healthcare marketing can sometimes feel like walking a balancing act. On one side, you want to inform and educate your audience, but on the other hand, you want to make an impact and truly engage with your audience. In the healthcare sector, this can be a bit difficult, given the seriousness and…

Email automation and content campaigns: What healthcare marketers need to know

Educating physicians about the benefits and use cases for pharmaceutical products is getting more difficult all the time. Face-to-face conversations with doctors are harder to schedule, and physicians have more content available to them than ever before. Considering more than half of all physicians…

5 audience segmentation tips to fine-tune your HCP marketing messages

Marketing pharmaceutical products to healthcare providers requires a deep understanding of two distinct sets of needs, those of the prescribers and those of the patients. However, not every ad can appeal to every individual. Needs can vary among HCPs in different regions and health networks, for…

7 expert tips for crafting a perfect headline that converts

If you're paying for ad space, every character length and display pixel counts. Global digital ad spend in 2019 will surpass $330 billion, according to eMarketer. And although traditional print ad spend has fallen in recent years, it still commands about 45% of ad market share, with certain…