Blogs

Why pharma should market drugs for rare diseases

For brands willing to put in the marketing effort, the rare diseases market offers untapped financial rewards. Compared to blockbuster drugs that are used by a large swath of the population, niche drugs utilized to treat rare diseases have a much smaller target audience.As the drug market for rare…

How omnichannel marketing appeals to medical buyers

It's tempting to partition physicians in a silo of buyers separate from other types of consumers -however, there is one clear similarity: physicians read widely and in many channels.As with the average consumer, physicians consume content on mobile devices and PCs as well as in printed materials.…

What makes a display ad great?

A display advertisement is an eye-catching announcement that shows readers the benefits of a product or service and encourages them to learn more. Online, display ads typically take the form of banners or side-bars, using imagery, text and interactive elements to encourage clicks.Modern campaigns…

Will HHS really lower drug prices in 2019?

In early August, the U.S. Department of Health and Human Services announced new plans to give Medicare more power to negotiate drug prices with suppliers. The foundation of the plan is based on models used in the private sector. By taking inspiration from the tools private payers use to negotiate…

How will AR and VR impact physician decision-making?

Virtual reality and augmented reality were once the kind of technology only found in works of science fiction. Virtual reality is a simulated, 3-D environment that a person can interact with via a headset and hand-held controller. Augmented reality, however, superimposes digital imagery over a view…

What the latest shakeup in the PoC channel means for advertisers

In the world of healthcare advertising, nothing stays the same for very long. Recently, the point of care channel has gone through several tumultuous shifts as a result of increasing demand for standardization and a scandal that rocked the industry.This summer, the PoC channel saw a major shakeup…

Payers adopt value-based reimbursement strategies: What it means for pharma

The wheels of the healthcare industry move slowly, but they are headed in a new direction - toward a value-based system. As public and private payers develop new reimbursement programs, pharma will have to assess its current position and determine how best to succeed within the emerging paradigm.…

How to align print, digital and event campaigns for optimal ROI

Digital mediums have taken over the world, but that doesn't mean that print has disappeared. In the medical community, 90 percent of physicians read print editions of peer-reviewed journals. Moreover, 68 percent read both print and digital formats.Organizations that market to physicians and other…