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Exploring Why Physicians Are Online
This white paper presents Elsevier's latest global physician research, drawing out trends in behavior over the last five years, and highlighting opportunities to engage physicians in our current market. It combines research insights with in-depth interviews conducted with three physicians from the US, UK and Australia.
These 3 infographics will help you understand trends in physician's use of online resources and social media platforms.
Why are physicians online?
Physicians are busier than ever. Their daily patient visit volume has increased to an average of 24 per day and, typically, they spend 15 minutes searching online for medical information for each patient. 83% of our respondents stated they utilize online resources for treatment guidelines.
Why are physicians using multimedia content?
Due to the rise of multimedia in medical education, educational videos, webinars and webcasts increasingly are becoming vital tools for physicians. In 2023, 62% of physicians from across the globe recognized the importance of education-based videos and instructional videos.
Why are physicians using social media?
Social Media is not just a networking platform; it’s a knowledge resource and an information hub. A substantial 71% of physicians use social media to stay updated on their specialties, and 48% rely on it for information about conferences and congresses.
Elsevier offers more digital touchpoints and multimedia channels to drive engagement with your HCP audience than ever before.
Utilize our research, coupled with our product solutions, to simultaneously elevate your brand and meet the online needs of HCPs. Visit our capabilities page to learn more.
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