Blogs

How marketers can reach physicians with 'no visit' policies

Pharmaceutical marketers have products that help patients lead healthier, happier lives. In order to get these products to patients, however, pharma reps need to explain their benefits to physicians. But what if a doctor or an institution has a blanket 'no visit' policy? For many modern doctors,…

Why advertising to doctors is essential for drug manufacturers

The U.S. healthcare industry is massive. According to the Centers for Medicare and Medicaid, healthcare spending is projected to grow by 5.6 percent annually. By 2025, CMS predicts the industry will account for 20 percent of the nation's gross domestic product. U.S. drug manufacturers exist in one…

Media planning 2018: Mobile trends in pharma marketing

With the new year on its way, it's time to start planning another set of media campaigns. Pharmaceutical marketers can expect to see higher mobile engagement as technology becomes more advanced. Keep reading to learn how to use mobile to find niche physician audiences. Setting the stage for 2018…

How predictive modeling will change value-based marketing

There's no doubt that prescription drug prices are on the rise. The costs of brand name prescription drugs have risen much more quickly than the general inflation rate. According to AARP, name brand drug prices rose 15.5 percent in 2015, while inflation rose 0.1 percent.If pharmaceutical…

How medical advertisers can navigate a divided media landscape

Print or digital? It's a hard question to answer for medical advertisers who want to reach a targeted, professional audience. Advertising online can seem like taking shots in the dark and print media may feel stale in the digital age. However, both marketing channels have their place in a modern…

What new off-label drug laws could mean for pharma marketers

When the U.S. Food and Drug Administration approves a new pharmaceutical product, it does not allow manufacturers to market the product for ailments other than those listed on the label. Though it isn't illegal to prescribe medications for other ailments, that decision is typically made by a…

How to develop value propositions that appeal to physicians

Physicians don't have much free time. To capture their attention, your advertisements need to have strong value propositions that are easy and simple to understand at a glance. Understanding medical value propositions Combined with a strong marketing campaign, a well-defined value proposition…

3 ways oncology marketing is changing

As the baby boomer generation ages and pharmaceutical companies develop new breakthrough cancer treatments, the oncology market is poised for growth. According to a report from Research and Markets, the oncology market is projected to grow at a compound annual growth rate of 11.17 percent between…