Blogs

Plugged In - How Physicians Find and Consume Information in the Digital Age (Infographic)

Reaching physician readers today requires a multi-channel approach.

How medical advertisers can use lifestyle marketing tactics

Over the past decade, physician marketing has changed a lot. This shift is clearly illustrated by visual marketing alone, in which generic pictures of doctors in white coats and blue scrubs have been replaced with exciting, moving imagery. This shift in advertising tactics has been a direct…

Marketers should make physicians' lives easier

Marketers who target physician audiences should consider taking a page from B2C businesses that tout the time-saving advantages of their products. Think back to the last advertisement you saw for a kitchen appliance, for instance. There's a good chance the ad mentioned time-saving features, whether…

Meet the Recruitment Solutions Sales Team

We recently made some changes to the Recruitment Solutions Sales Team at Elsevier, and while some of these names and faces may be familiar to you, we thought it would be helpful to reintroduce ourselves, and tell you a little bit about each team member.    

Are your target audiences narrow enough?

Defining your target audience is simple - from a surface-level view. When you begin to dig deeper, however, you may realize how difficult it really is to categorize buyer personas into a valuable demographic.For example, a pharmaceutical manufacturer bringing a new heart medication to market may…

Why Medical Advertisers Should Love Expert-Curated Content

In today's marketing landscape, the word "curate" gets used frequently - but what does it really mean for advertisers? When we think of traditional curators, images of learned scholars in dusty metropolitan museums may spring to mind. That's a good place to start, when considering how curators…

Tips for marketing to millennial physicians

The millennial generation, generally considered to consist of people born between 1981 and 1998, is an often-misunderstood group. The advent of the internet and related technologies shaped the way this group grew into adulthood – but even within the generation, there are many discrepancies of…

How specialties impact doctors' reception to medical advertising

Marketing to doctors requires much more market research than other professionals because each medical specialty faces unique challenges. The daily work life of a podiatrist is quite a bit different from that of a pediatrician, for instance. Meanwhile, traditional marketing challenges such as inter-…