Blogs

Pharma marketing: 3 KPIs to track

In today's highly competitive pharmaceutical market, data is one of the most important marketing tools available. By taking a look at hard data, marketers can make better-informed decisions moving forward, controlling costs and improving customer engagement at the same time. However, marketing…

Medical Marketing Media Planning 2018: Why Mobile Must be in the Mix [Infographic]

Mobile has been a useful advertising tool for years now, but 2018 promises to ramp up the channel's usefulness to medical marketers.  

How marketers can leverage big data for big campaigns

In the world of medical marketing, reaching healthcare providers requires a significant level of market visibility. If marketers don't understand how physicians consume and interact with content, they'll have a difficult time engaging with target personas. Big data offers a new level of market…

How Oncologists Consume Digital Content [Infographic]

With so many content channels available today, medical advertisers need market intelligence to make informed decisions.

How to prevent your ads from appearing near questionable content

Programmatic ad buying makes things easy for advertisers, but it doesn't necessarily mean your ads are making an impact with relevant readers. In fact, ads placed by algorithms could position your brand near objectionable content. The risks of algorithm-based ad placement Computers only know what…

Mobile video: Is it right for your pharmaceutical brand?

Smartphones and other mobile devices have become our daily go-to platform for viewing content on the web. Many medical marketers have already optimized their written content for mobile and now it's time to do the same for video. The rise of mobile video As mobile data speeds have improved, the…

Is more advertising space for pharma marketers a good thing?

More and more publishers are diversifying their content across print publications and digital sites. New health-centric sites have increased the availability of ad space for pharmaceutical marketers - but is it the right move? What is a health content outlet? Magazines have always published…

How pharma marketers can advertise patient services to physicians

Patient services can significantly help patient populations see better health outcomes. However, the majority of patients don't know that these services exist. By improving physician awareness of the patient services offered by pharmaceutical companies, patients could see better outcomes. Raising…