Blogs
Check out our blogs for news, tips, trends and commentary on all things healthcare, life sciences and pharma marketing.
How advertisers can identify physician pain points
A display advertisement is often the first phase in a longer conversation between the advertiser and its ideal clients. When reading an ad, prospects should recognize themselves within the copy and imagery - and specifically identify with the pain points addressed by the ad.
Before you can start…
Why medical advertisers should focus on patient engagement appeals
Government incentives drive organizations to provide better patient care and reduce the number of unnecessary hospital readmissions. These incentives encourage organizations to develop optimized workflows, improve clinical documentation, make investments in advanced information technology, and more…
Popular literature vs. peer-reviewed literature: What advertisers need to know
Today, consumers are exposed to far more ads within smartphone apps and social media sites than on broadcast television. A few swipes through a web page is likely to yield as many ads as a single sitcom commercial break.
Trends in advertising to doctors have taken a slightly different course from…
Case Study: Why Mountain Medical Group Has Partnered with Elsevier for Over 12 Years
Over Mountain Medical Group’s (MMG) 12 year partnership with Elsevier, the physician recruiting media landscape has changed drastically – First, the medium itself has seen a shift – from the early 2000’s when digital journals and apps were just entering the market to our current state, where,…
3 little-known reasons to advertise in peer-reviewed journals
Reaching and advertising to physicians in a crowded marketplace is a challenge because the massive amount of content available today is accessible via many distinct channels. An advertiser may know the right way to appeal to his or her ideal reader - but finding where those readers consume content…
Pharma marketers - The grass may be greener in a peer-reviewed medium
The internet has made it easy to reach physicians, but that doesn't mean it's any simpler to make pharmaceutical sales. Traditional methods such as in-person visits to doctors' offices have fallen by the wayside. Online, there's so much content floating around that it's hard to get noticed.
This…
How pharma marketers can use virtual reality to fight empathy drain
A meta-analysis conducted by the Massachusetts General Hospital Department of Psychiatry found that physician empathy has a noticeable effect on patient outcomes."Our results show that the beneficial effects of a good patient-clinician relationship on healthcare outcomes are of similar magnitude to…
How promoting your educational product collateral could boost ad engagement
Your product may be innovative - it may save time and money - but if you cannot convince your audience of the product's usefulness, its value amounts to nothing. In the medical field, this is true for new pharmaceutical and medical device offerings.
Imagine giving a patient an insulin pump without…