Blogs

Marketing to Healthcare Conference Attendees Is it Worth the Effort?

Did you know that 83% of doctors prefer conferences as a source of information about new medical developments? It is therefore no surprise that healthcare conferences have traditionally been a key exposure point for pharmaceutical and medical device brands. Physicians and other healthcare…

Pharma Brand Credibility Winning in an Era of Skepticism

Let’s face it. Pharma’s battle with public perception continues in 2020. Consumers see pricing controversies, a wave of consolidation among drug giants, an opioid crisis, and other issues. And they think "who do I trust?".  A 2018 Gallup poll asked Americans to rate their perceptions of over a…

Reaching Doctors on Social Platforms

Pharmaceutical brands and medical device companies have multichannel options when it comes to marketing to physicians and other healthcare professionals (HCPs). Social media marketing to doctors has become a key tactic to create awareness and share data, peer-reviewed journals, and other content.…

4 Critical Healthcare Marketing Steps You Should Implement Today

Let’s face it: healthcare marketing is tough. Healthcare professionals (HCPs) have limited time to explore the latest products and missed opportunities can mean heavy losses for pharma and medical device brands. However, brand marketing managers and agencies can take a step forward in the race to…

Pharma Brands: Does Your Direct to Consumer Advertising Meet FDA Guidelines?

Pharmaceutical brand managers began advertising to consumers through print, radio, and television in the early 1990s. Wider adoption of the Internet led consumers to participate in their own health care decisions, prompting pharma companies to add a direct-to-consumer (DTC) strategy to support…

Pharma Advertising and the FDA: What You Should Know About Marketing to Doctors

Pharmaceutical companies are spending billions to market their products, with the majority of that spend committed to physicians and other healthcare professionals (HCPs). In fact, pharma brands spend approximately $2.6 billion for every drug they bring to the market. Nearly all of the ten biggest…

Marketing Checklist for Pharmaceutical and Medical Brands

Marketing to healthcare professionals (HCPs) gets more challenging each year. As you plan your marketing campaigns to HCPs, we’ve got a quick list of six key considerations that will help inform your approach.    1. Review your marketing plan This is a big one. The key to sustained successful…

Medical wearables and physicians: How marketers can close the gap

While wearable technology might seem like a new idea, in some ways you could say it's as old as the pocket watch. Incorporating the latest technological advancements into objects that are easy to carry around and wear is an impulse that designers and inventors have had for a while. What about the…