Blogs

What's in a (Drug) Name? How Medications Become Branded

Benadryl, Claritin, Mucinex and Tylenol sound like character names from a dystopian science fiction novel but are known globally as pharmaceutical products. These distinct terms evolve during a lengthy process where, for example, drug names go from L-proline, 4-cyclohexyl-1-[[[2-methyl-1-(1-…

Multichannel Healthcare Marketing - Putting It All Together To Reach HCPs Across Channels

Marketers in multiple verticals have been deploying multichannel marketing for over a decade. Reaching audiences across multiple digital and non-digital channels is commonplace today. But the healthcare industry has lagged industries such as travel and hospitality, retail, and automotive due to the…

Artificial Intelligence in Healthcare - What Will Be the Impact?

The use of artificial intelligence (AI) in healthcare has the potential to revolutionize the development, delivery, and performance of medical interventions. AI’s ability to help cut costs, increase access to quality healthcare, and improve diagnostic testing make the application of this technology…

The Key to HCP Marketing During COVID-19

Biotech, pharma, and medical device brand marketers have definitively felt the impact of COVID-19 on their 2020 marketing strategies. Whether this is due to conference marketing activities being cancelled or modified into online-only events, or increased HCP-access challenges, brand managers now…

Infographic: Top Therapy Areas 2019-2024

Which drug therapies will see market growth from 2019 to 2024? Will global growth be evenly spread across different regions? You can find answers from Elsevier’s latest infographic, developed using data from Informa’s Datamonitor Healthcare. While epidemiology has been grabbing the headlines…

Combating Healthcare Hacking and Data Privacy Issues: 7 Steps to Greater Security

In a previous post, we discussed data security vulnerabilities faced by healthcare brands. Despite the growing number of cybersecurity solutions, the persistent rate of healthcare breaches has not slowed significantly. Healthcare data – especially patient data – is an extremely valuable commodity…

Why is SEO Important to Healthcare Marketing Success?

Healthcare marketers face multiple hurdles in practicing their craft. Regulations, costs, competition, and healthcare consumer scepticism all contribute to a challenging environment. So it is critical to focus attention in the most effective, compliant, and efficient methods possible. Search engine…

Is Your Healthcare Brand Following a Patient-centered Approach?

In its ground-breaking report titled Crossing the Quality Chasm: A New Health System for the 21st Century, the Institute of Medicine made a cogent argument for healthcare organizations to adopt a patient-centered approach to developing treatments. Following that report, healthcare companies have…