Blogs

Healthcare Hacking & Data Security - Why Brands Should be Concerned

Since its beginning, the pharmaceutical industry has relied on personal data for multiple activities. Today, patient and product data are integral to nearly all operations of drug makers – including clinical research, manufacturing, and patient and healthcare provider outreach. Now more patient…

The Challenge of Marketing Cannabinoids

  With the FDA approval of Epidiolex® (cannabidiol) CV – the first prescription drug extracted from the cannabis plant – the legitimacy of cannabinoid treatments in the US arrived. While this may be good news to patients and physicians alike, this approval opened a door that brand managers in this…

10 Ways for Marketers to Reach Healthcare Professionals During an Outbreak

With the rapidly growing number of COVID-19 cases around the US and the world, a lot of medical conferences are being cancelled and marketing campaigns disrupted. The coronavirus is having a broad effect on industry recruitment, product launches, and other activities that require human contact to…

Why credibility is key for physicians online

Almost all physicians use online resources, according to Elsevier’s latest survey.   The world is connecting online: at the start of 2020, there are an estimated 2.4 billion active users on Facebook, 1 billion on Instagram, 330 million monthly users on Twitter and 500 million members on…

Adapting Your Conference Marketing Plan When Events Are Cancelled

Spring is often the kickoff for medical conferences worldwide. But 2020 has shown us that nothing can be taken for granted. The rapid response to COVID-19 is disrupting plans for many popular healthcare congresses. Not only are meetings – typically filled with handshakes and crowded conference…

Medical Device Marketing - What You Need To Know for FDA Approval

Pacemakers, defibrillators, dialysis machines, urinary catheters. Medical devices have changed the way healthcare treatments are delivered. But medical device manufacturers face incredible challenges bringing their products to market. Like pharmaceuticals, the Food and Drug Administration controls…

Pharma Marketing Mistakes You Should Avoid

Pharmaceutical marketing has always been challenging. Changing regulations, new marketing technologies, and shifting paradigms around patient-driven healthcare all shape how pharma marketing is currently executed. Throughout this evolution, we have found that common issues continue to exist among…

Pharma Marketing On Social Media - Alternate Channels

Social media marketing has proven to be effective as a marketing tool. Although pharmaceutical marketing on social media has its challenges – notably, regulatory compliance in messaging – some drug makers have been able to successfully leverage social channels to their advantage. Most social apps…