Blogs

How can Pharma Marketers Increase Click-through Rates?

Click-through rates (CTR) are often key performance indicators for advertising and email marketing campaigns. After all, getting healthcare professionals (HCPs) and consumers to your landing pages is how you build brand equity, generate leads, and get conversions. For your digital ad campaigns…

Planning Your Media Buying for 2021

So many people are spending more of their time online due to COVID-19, so it’s not surprising that digital advertising is booming. Healthcare professionals have adapted to the social distancing environment, which means pharma brand managers are pushing ad spend from in-person to digital channels.…

Which Marketing Channels do Healthcare Brand Managers Favor in 2020?

Healthcare solutions firm Indegene released its 2020 Digital Savvy Pharma Marketer report earlier this year. It was a global survey of chief experience officers and marketing directors and managers.   The survey asked questions about channel preferences and effectiveness along with budget…

Building Trust: Where Does the Pharmaceutical Industry Stand?

The interesting times we are living in have impacted industries across the globe. And while the pharmaceutical industry is critical to millions of people, trust in pharma companies has been in a state of flux. Back in 2016, the Edelman Trust Barometer, a survey of more than 33,000 respondents that…

Should Pharma Brands Use Chatbots?

Is your pharma brand deploying chatbots? If not, it may be time to consider the value chatbots in pharma bring to drug and medical device makers. Chatbots are redefining the way pharmaceutical brands engage with patients and healthcare professionals (HCPs) alike. They are built with the ability to…

Selling Medical Devices in the Era of COVID-19

Prior to the coronavirus pandemic, physicians had little available time. In fact, a 2018 study revealed 80% of physicians reported that they have no time to see more patients. The same could be said for 1:1 meetings with sales reps. Now, COVID-19 has further challenged traditional medical device…

How advertisements are helping physicians?

A survey of physicians shows why ads should be relevant, clear and content-related.When you think of doctors reading medical journals, you might not think about them getting useful information from advertisements – information that could even help inform their approach to patient care.But according…

Inclusion Marketing in Pharma: Six Persona Attributes You Need to Focus On

Inclusion—or inclusive—marketing aims to connect with underrepresented groups by including the characteristics, traditions, perspectives, and values of members in those groups within campaigns. Brands in multiple industries have shifted to an inclusion marketing approach. And as more pharmaceutical…