Blogs

How Are Physicians Using Social Media?

In the past we have discussed pharma and medical device brands leveraging social media to reach healthcare professionals (HCPs). But can social media be influential as a marketing channel for healthcare product brands? How physicians use social media goes a long way in answering that question.  …

Search Engine Optimization: Why Pharma and Device Brands Should Pay Attention

Search engine optimization (SEO) is a marketing tactic most marketers are aware of. But not all brands focus on this important practice—one that supports inbound marketing initiatives. Not to be confused with search engine marketing (which refers to paid advertising on Google, Bing, and others),…

Benefits of Pharma Webinars

The coronavirus pandemic has created a shift in the healthcare solutions industry. Pharmaceutical brands have sharply increased their digital interactions with healthcare professionals, and, as a result, webinars have become more popular. Social distancing and a need to be more cost-conscious has…

Patient-centered Marketing

The pharmaceutical industry has felt a major shift in its approach to drug marketing. Brands have been aligning with healthcare providers to adopt a more patient-centered approach to medicine. While it’s true that pharma brands develop products to address a health issue for a population, it is the…

Telemedicine Marketing: Reaching HCPs Who Deliver Virtual Care

Physicians and healthcare professionals are increasing their virtual patient support through the use of telemedicine in response to the 2020 pandemic. This is a stark change in today’s healthcare environment. Until the last few years, adoption of telemedicine rose very slowly since its inception…

E-detailing: COVID-19 Makes it More Important Than Ever

COVID-19 has had a drastic impact on what was already a challenging situation for drug and medical device manufacturers: maintaining face-to-face detailing visits. Physician interest has been dropping, and healthcare product brands are fighting for increasingly limited available time. The pandemic…

Healthcare Influencer Marketing: Should Your Brand Join the Trend?

Facebook, Instagram, Twitter, and now TikTok are the communication channels of Millennials, Generation Z, and other generational cohorts. Social media has become a place to get up to date on world news, the latest trends, new products, and pop culture. They are even places to conduct research on…

Why is Diversity Marketing Important to Pharma Brands?

Diversity marketing has become a hot topic. U.S. brand agencies and managers are trying to meet the cultural demand for more inclusion of diverse races, gender identities, religious beliefs, and other personal characteristics into mainstream communications. Brands such as McDonald’s, Target, AT…