Blogs

6 Tips for Marketing to HCPs on LinkedIn

Healthcare professionals – including physicians – have become very active on social media platforms, particularly LinkedIn. Whether is for networking with peers, interacting with patients, or doing research, doctors are making use of LinkedIn extensively, thanks in part to the Covid-19 pandemic.…

Generating HCP Leads: Keys to Filling Your Marketing Pipeline

Lead acquisition can be a daunting task for pharma and medical device brands. A physician’s first exposure to your product can be a make-or-break situation for you to gain a foothold. So it is essential that you develop the right approach for lead generation. Here are a few effective ways to fill…

Marketing Automation: How Pharma Marketers Leverage Technology for Better Results

The patient experience with medications is not a linear one. A person may need pharmaceuticals during an emergency or require medications following a surgery or may require drug therapy later in life. With such diverse and occasional needs, how do you stay top-of-mind with healthcare professionals…

Influencer Marketing for Pharma - Does it Work and How to Set Up Campaigns for Success

Today’s consumers have more choices and information than ever. When they want to buy something, the amount of research they could do is overwhelming. How do they cut through the noise and make the decision-making process easier? For most people, the solution is to pay attention to what trusted…

Successful Virtual Healthcare Conference Marketing: Four Ways to Connect When It Is Over

We’ve entered 2021 in the same state as last year when it comes to conference marketing. Virtual healthcare conferences are expected to be the norm into the near future, forcing pharma and medical device brands to continue adapting their event marketing strategies. How has your event marketing…

Omnichannel Marketing for Medical Device and Pharma Brands

Healthcare solution brands have been dealing with the changed landscape of marketing to healthcare professionals (HCPs) for about a year now. The situation has forced brands that had not already been focusing on digital channels to onboard quickly. The traditional one-to-one visit model had been…

The End of the Third-Party Cookie: 4 Steps to Shifting Your Data-driven Marketing

The third-party cookie has been a fundamental component for marketers since the launch of banner ads in the mid-nineties, but it’s time is coming to a close (at least partially). Within a year, Google will add its name to the list of tech giants – Apple and Mozilla, for example – removing cookie…

6 Steps to Better Personalization Practices

The rapid adoption of digital media as a go-to source for physicians and other healthcare professionals has led to a challenge for pharma marketers: how to connect in a meaningful way with their audiences.   The One-size-fits-all Approach Won’t Work Anymore Traditional marketing strategies have…