Blogs
Check out our blogs for news, tips, trends and commentary on all things healthcare, life sciences and pharma marketing.
6 Proven Pharma Marketing Best Practices You Can Start in 2021
The ever-evolving healthcare marketing environment keeps brand managers on their toes. Thankfully, there are sustainable best practices that are effective no matter what changes occur. Let’s take a look at six proven practices that have worked for leading brands.
1. Make Your Brand More…
COVID-19 is Driving Digital in Pharma Marketing
Pharmaceutical companies’ spend on digital marketing has been on the rise for several years, and in 2020 we have seen a big increase as a result of COVID-19. The results of an Elsevier survey of pharma marketing professionals reveal these and other key industry insights.
In 2019, global…
Off-label Marketing: A Dangerous (and Illegal) Practice
During the COVID-19 crisis, physicians have been searching for effective treatment courses even as multiple vaccines reach approval and begin distribution. Drugs such as hydroxychloroquine and remdesivir have been touted by some in the medical community as useful. However, use of those and similar…
Filling HCP Knowledge Gaps: 2 Resources to Help Shift Healthcare Content Strategies
Healthcare marketers struggle to find the perfect mix of content that will attract and inform healthcare professionals (HCPs). Part of that struggle is determining the best way to fulfill unmet needs as HCPs quickly look for answers on a daily basis. Elsevier has discovered where the challenges…
A Call to Action: Crafting the Right CTA for Healthcare Audiences
The call to action (CTA) is arguably the most essential part of your healthcare marketing campaign. Why? Because the CTA provides a key signal about a person’s intention. It can also be the difference between losing a potential customer and making a sale. Calls to action are considered…
How to Reach HCPs Effectively in 2021 and Beyond
In 2020, we’ve seen a big change in the pharma and medical device marketing landscape. COVID-19 has disrupted traditional channels such as conferences and one-to-one meetings. Despite the challenges to relationship building, the need to communicate with healthcare professionals (HCPs) about new and…
What is LinkedIn's Healthcare Hub All About?
On September 1, LinkedIn announced that it launched a Healthcare Hub to assist healthcare marketers in reaching consumers, healthcare professionals, and related audiences by utilizing the full scope of LinkedIn’s capabilities.
The company decided to create a hub of tools, resources and audience…
3 Reasons Why Data is Crucial to Pharma Marketing Success
You’ve heard it before: healthcare professionals (HCPs) are hard to reach. Pharma and device brand managers continue to struggle as they compete for ever-dwindling HCP availability. But some brands have found success despite this accessibility challenge. How? By featuring data in their campaigns.…