Blogs

Using the Right Channels to Market Your Dermatology Drug

Millions of people every year suffer from conditions related to the skin, nails, and hair, and their numbers continue to increase. As a result, the demand for effective dermatological drugs and treatment methods is growing. Dermatology drugs have the potential to change patients' lives—if they know…

Pharma Marketing in the New Normal

For the past two years, social distancing and a focus on COVID-19 have dominated healthcare and pharma marketing trends. During this time most leaders expected an eventual return to normal and prefaced their communication accordingly. Now, as the virus turns from a pandemic to endemic, pharma…

Tips to Increase Medical Device Market Share

The global market for medical devices was valued at just over $443 billion in 2020 and is expected to grow at nearly 5% through 2026. Medical device companies such as Medtronic, Boston Scientific, and Johnson & Johnson dominate the landscape. Gaining market share can be challenging for growth…

Essential Digital Marketing Capabilities in 2022

Prior to 2020, marketers were already devoting a significant portion of their budget toward marketing technology. A Gartner 2020 CMO Spend Survey showed that technology was eating up just over 26 percent of marketing budgets – the largest proportion within those budgets. According to another…

Pharma Marketing Trends for 2022

The pharmaceutical industry, like many others, has been forced to pivot some practices because of the recent pandemic. Nowhere has this been more apparent than in pharma marketing, with diminished physical access to healthcare professionals (HCPs) driving many changes. What does the new year hold…

Latest Research on Physician Use of Online Resources

In May and June 2021, Elsevier surveyed 1,778 physicians across the globe about their use of patient education materials and their preference on online resources for research. Here are some of the results.   Physician Use of Patient Education Materials Sixty-four percent of physicians globally…

Google's PPC Advertising Policy - What You Should Know

Pharmaceutical marketers have been slowly adopting Google Ads as an advertising channel – for good reason. When you consider that health and wellness queries make up 1 in 20 Google searches, it’s no wonder pharma brands have Google advertising on their radar. For brands that are not yet…

Top Medical Conferences in 2022

A new year is here and event organizers are expecting a return to medical conferences and congresses as restrictions are lifted in many areas. As you plan your re-entry into industry events, here is a rundown of some of the larger medical conferences your brand can attend to meet with healthcare…