Blogs

HCP Marketing Questions You Should Be Asking

Savvy marketers know they need to measure results. When it comes to evaluating success, key performance indicators provide answers, but sometimes brand managers aren’t tying those answers to the fundamental questions they are trying to address. By periodically asking these questions, you can get a…

SMART Goals + HCP Advertising = Better Results

Goals are important. Often in life, always in business. But for some, goals can be a very broad idea of where they want to be sometime in the future. When this happens, your goals are more like the objectives – a general statement about what you would like to accomplish. For example: Raise…

Zero-Click Searches: How Pharma Brands Can Improve Their Chances To Rank

Google and other search engines have been enhancing their results to offer better user experiences. Zero-click (also called enhanced or no-click) search results have been appearing for a while, but pharma and medical device brands have been slow to target these coveted spots. Let’s take a look at…

Top Pharma Marketing Campaigns 2020-2021

Pharmaceutical marketing has come a long way over the past five or so years. In the past, pharma campaigns lagged other industries in terms of innovation and digital trends.  The industry has traditionally been hamstrung by regulations, risk disclosures, sensitive topics, and strict codes of…

Three Ways Pharma Reps Can Remain Key HCP Marketing Contributors

Pharma reps have typically focused on detailing products, leaving starter kits, and building relationships with healthcare professionals (HCPs) through office visits to drive sales. But times have changed. According to McKinsey & Company, only 18 percent of physicians surveyed in May 2020 were…

5 Unconventional HCP Marketing Tactics You May Not Have Considered

Established pharma brands have been successful following traditional marketing strategies that target healthcare professionals for decades. But new and smaller drug makers must innovate to break through among pharma’s elite. This requires new ways of connecting with healthcare providers on their…

Engaging With HCPs in a Post-COVID World

The COVID-19 pandemic has exacerbated what was already a big obstacle for pharma marketers: how to reach super-busy healthcare professionals (HCPs). Brands have had to shift their approaches to account for social distancing, which made success even more challenging. Now that vaccinations have…

Print Advertising in Medical Journals Still Works... Here is Why

We’ve seen a rise in digital ad spend from pharma brands over the past 20 years. It makes sense as easy access and a recent restrictive global event have altered the medical research habits of healthcare professionals. Stories about digital ad spend rising as print advertising falls depict a trend…