Blogs

How Customer Data Platforms Can Transform MedTech Marketing

A customer data platform (CDP) is a data collection system that brings customer data together from various online sources. A CDP takes the data, “normalizes” it and presents the data as a unique profile for each buyer. As marketing becomes more personalized, and more data about customers is shared…

How to Leverage Big Data in Pharma Marketing

Data is nothing new to pharmaceutical brands. They have long used empirical data to find critical patterns, test out theories and determine treatment efficacy. As technology progresses, pharma can now harness data in new and exciting ways to provide more value to customers. Big data holds…

How to Digitally Market Your Product without Overwhelming Physicians

The past handful of years has seen a massive shift in pharma marketing. As doctors turned to telehealth and avoided in-person sales calls, marketers had to migrate to digital communication. They exploited online channels like never before, leveraging new ways of meeting healthcare provider (HCP)…

3 Tips to Futureproof Your Marketing Strategy against Data Privacy

Google sent shockwaves through the marketing community when it announced that it would phase out third-party cookies in Chrome by 2023. Referred to as “Cookiepocalypse” by many advertisers, it is the latest in a series of moves by major corporations to put an end to third-party data. While it…

Top Marketing Mistakes Medical Device Brands Make (and How to Avoid Them)

Over the years, medical device marketing has transformed from an in-person, provider-focused activity to a digital and patient-inclusive practice. As brands adjusted to a pandemic-driven “new normal,” they began to rely on digital platforms to engage healthcare providers (HCP), payers and patients…

Drive Healthcare Professional Engagement in the New Hybrid Marketing World

As a result of the Covid-19 pandemic, has your company been rethinking how you engage with healthcare professionals (HCPs)? Traditionally, engagement was mainly executed in-person via sales reps, but increasingly, HCPs have revealed that while they still enjoy the personal interaction, they feel…

How MedTech is Changing Post-COVID and Its Impact on Marketing

MedTech, or medical technology, is every product, service or solution using medical technology to improve people’s health by preventing, diagnosing, monitoring and treating disease. Because of this, MedTech products are necessary to maintain and/or enhance the quality of life for all of humanity.…

Improving Pharma Digital Product Launches

Since the start of COVID, many pharmaceutical brands were forced to quickly pivot to using digital channels for product launches. In many industries, such a pivot has resulted in innovation and growth. Recent research shows that is not the case for pharma. For some, digital product launches have…