Blogs

Content Marketing Tips for Medical Technology Brands

If there is one thing the coronavirus has revealed, it’s that traditional marketing approaches need to adapt to an ever-changing market. The medical technology industry (along with nearly every other sector) has encountered a disrupted environment. So it’s time to look at your med tech marketing…

The New Era in Physician Marketing

Brand managers for health and life sciences companies have been facing disruptions, evolving trends, and course changes for decades. Times continue to change at a more rapid pace than ever before but still some companies have clung to traditional physician marketing strategies, such as detailing.…

Five Digital Marketing Strategies for MedTech Brands in 2022

Medical technology brands are facing the same challenges pharma brands do these days. Forty-five percent of healthcare professionals (HCPs) expect few in-person interactions with sales reps. To compensate for lower in-person visits, MedTech companies are turning to digital marketing. In fact,…

Remote eDetailing: Platforms & Best Practices

Remote detailing, or eDetailing, has experienced a sharp rise since the onset of COVID-19 as pharma brands sought flexibility in engaging healthcare professionals (HCPs). In fact, remote video or phone detailing increased by more than 85% during the past two years.  How have best practices evolved…

Anatomy of a Pharma Ad: Where Success is Found

What makes a pharmaceutical ad effective? Multiple factors, such as placement and timing, often contribute to an ad’s success but in most cases, it is the ad design and messaging that provide the fuel that sparks interest from the healthcare professional (HCP) community. Winning print and digital…

Elsevier's Top Medical Journals by 2020 Impact Factor

When you are considering ad placement for medical equipment or pharmaceutical products, a journal’s impact factor (IF) rank can be used as a metric to identify top-tier journals with significant industry credibility and impact. The impact factor reflects the frequency with which the average…

Amazon Is Disrupting the Pharma Industry

When Amazon acquired PillPack for roughly $750 million in June 2018, it was the first official step toward entry into the $300 billion U.S. pharmaceutical market. The retail giant quickly added 50 new roles to help build and run automated pharmacy fulfillment centers. In 2019, Amazon acquired…

5 Bad Marketing Decisions from Pharma Marketers

Pharmaceutical and device brand marketers are competing today in a changing environment. This can make it challenging to come up with effective strategies that promote new sales growth. Even with the changing market, there are a few marketing blunders that should be avoided. Here are some of the…