Check out our blogs for news, tips, trends and commentary on all things healthcare, life sciences and pharma marketing.

video healthcare marketing, video marketing, marketing to HCPs

Tips to Integrate Video into Your Pharma Branding Strategy

Video marketing can be a powerful strategy for engaging customers, especially in medicine. Healthcare professionals (HCP) are increasingly viewing videos to gain industry-related information and to learn about new therapies. In fact, 38% of physicians said they regularly view videos and subscribe…
patient marketing, patient centered marketing, health journey, patient journey

Three Ways to Provide Patient-Centered Pharma Marketing

The patient experience has grown increasingly vital in pharma marketing to healthcare professionals (HCP). Typically, the relationship between pharma and patients was secondary to pharma’s relationship with HCPs, however, both providers and consumers now expect pharma companies to include the…

Six Tips for Creating an Engaging Webinar in 2023

Webinars have become popular among healthcare marketers. Hosting webinars helps to engage your audience and distribute helpful information to healthcare professionals (HCP). Here are six key tips for creating an engaging webinar that establishes your authority and brings in more qualified leads to…
brand purpose, announce brand, create a brand purpose

Why Brand Purpose is Critical to Your Overall Marketing Strategy

Your brand is more than logos, colors and a name. It is the value that your customers perceive and what sets your medical device apart from the competition, and every successful brand strategy requires a brand purpose. A brand purpose is the reason why the product exists. While this can be…