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Check out our blogs for news, tips, trends and commentary on all things healthcare, life sciences and pharma marketing.

3 Top Payer Strategies for a Successful Pharmaceutical Launch

3 Top Payer Strategies for a Successful Pharmaceutical Launch

July 11, 2022
Much of the success or failure of a product launch depends heavily on gaining favorable payer access since it affects patient out-of-pocket costs, physician prescriptions and product distribution. Since commercial or government payers account for 82% of retail prescription drug purchases,…
Marketing Devices to Endocrinology Practices: Top Tips for Success

Marketing Devices to Endocrinology Practices: Top Tips for Success

July 4, 2022
Endocrinology is a growing market. As rates of diabetes, infertility, thyroid diseases, and other endocrine disorders rise, endocrinologists  require more help than ever to meet the needs of their increasing patient base. Here are some ways to effectively market to endocrinology practices and…
Marketing's Critical Role in Patient Care

Marketing's Critical Role in Patient Care

June 27, 2022
Patient-centered care is one of the latest movements in the world of healthcare. Providers and organizations are finding more ways to improve the patient experience and ensure each patient receives the individualized care they crave. However, this patient-centered care is not possible without the…
What is Patient-Centered Marketing?

What is Patient-Centered Marketing?

June 13, 2022
Patient-centered care, also called value-based care, is exploding in popularity. Patients now look for brands that focus care around their needs rather than the needs of the healthcare system. As a result, patient-centered marketing has quickly grown as well. However, one of the most challenging…