Blogs
Check out our blogs for news, tips, trends and commentary on all things healthcare, life sciences and pharma marketing.
How MedTech is Changing Post-COVID and Its Impact on Marketing
August 22, 2022
MedTech, or medical technology, is every product, service or solution using medical technology to improve people’s health by preventing, diagnosing, monitoring and treating disease. Because of this, MedTech products are necessary to maintain and/or enhance the quality of life for all of humanity.…
Improving Pharma Digital Product Launches
August 11, 2022
Since the start of COVID, many pharmaceutical brands were forced to quickly pivot to using digital channels for product launches. In many industries, such a pivot has resulted in innovation and growth. Recent research shows that is not the case for pharma. For some, digital product launches have…
3 Top Payer Strategies for a Successful Pharmaceutical Launch
July 11, 2022
Much of the success or failure of a product launch depends heavily on gaining favorable payer access since it affects patient out-of-pocket costs, physician prescriptions and product distribution. Since commercial or government payers account for 82% of retail prescription drug purchases,…
Marketing Devices to Endocrinology Practices: Top Tips for Success
July 4, 2022
Endocrinology is a growing market. As rates of diabetes, infertility, thyroid diseases, and other endocrine disorders rise, endocrinologists require more help than ever to meet the needs of their increasing patient base.
Here are some ways to effectively market to endocrinology practices and…